Can you answer the following? Color Saturation: According to color psychology theories, color saturation affects the way people interpret the personality of a brand. Based on color saturation, which of the following logos best communicates the collective ideas of “performance,” “efficiency,” “friendly,” and “professional?”\r\n\r\n\r\n
A. JPMorganChase B. Wells Fargo C. Golden West Credit Union D. TD Bank
Golden West Credit Union is the correct answer. Bright, saturated colors are good for grabbing attention and expressing excitement and dynamism but they dont communicate professionalism as well. Dark, desaturated colors communicate serious, professional, and expedient but they dont tend to communicate friendly. TD and Wells Fargo use saturated colors, which dont communicate professional and expedient. JPMorganChase uses desaturated dark colors, which negates friendliness. GoldenWest uses desaturated, bright colors, which captures the four emotional responses asked for in the question.