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What would the marketer need to know to understand how to use personalization strings?

A marketer wants to use personalization strings to create individualized content for an upcoming send. 
A. Personalization strings are case sensitive.
B. Personalization strings can appear in the subject line or body of the email.
C. Personalization strings are limited to profile attributes.
D. Personalization strings are noted by two sets of double percent symbols.
E. When using subscriber data, the attribute or field should have a default value.

Asked by Wyatt Williams, Last updated: Mar 10, 2020

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2 Answers

kalpeshvyasprofessional

Kalpeshvyasprofessional

Answered Feb 18, 2020

A and D are correct. C is incorrect.

B and E both looks correct.

 

Wyatt Williams

Wyatt Williams

Answered Feb 07, 2018

Personalization strings can appear in the subject line or body of the email
Personalization strings are noted by two sets of double percent symbols
When using subscriber data, the attribute or field should have a default value

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