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What would the marketer need to know to understand how to use personalization strings? A marketer wants to use personalization strings to create individualized content for an upcoming send.



A. Personalization strings are case sensitive
B. Personalization strings are noted by two sets of double percent symbols
C. Personalization strings can appear in the subject line or body of the email
D. When using subscriber data, the attribute or field should have a default value
E. Personalization strings are limited to profile attributes

This question is part of Certified Marketing Cloud email Specialist
Asked by Nilsonmartinho, Last updated: Dec 18, 2019

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2 Answers

Fender

Fender

Answered Jun 11, 2018

A,B,D

C isn't correct because it's an incomplete answer. The string can also appear in the Pre-header section too

 

nilsonmartinho

Nilsonmartinho

Answered Jan 16, 2018

Personalization strings are case sensitive
Personalization strings are noted by two sets of double percent symbols
When using subscriber data, the attribute or field should have a default...Read More
 

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