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What should the consultant ask in order to design the data structure for solving the case below?



A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups: • Customers who searched for an item on their website. • Customers who abandoned a cart on their website. • Customers who made a purchase on their website. 

A. Should customers exit the journey when the goal is met?
B. How are subscribers identified in your web analytics?
C. How many messages should be included in each journey?
D. How long after the behavior occurs will a subscriber need to enter a journey?
E. Should a single customer exist in multiple journeys at the same time?

This question is part of MCC
Asked by Wyatt Williams, Last updated: Apr 03, 2020

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1 Answer

Wyatt Williams

Wyatt Williams

Answered Dec 01, 2017

Should customers exit the journey when the goal is met?
How are subscribers identified in your web analytics?
Should a single customer exist in multiple journeys at the same time?

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