Which of the following statements is NOT true about the concept of a - ProProfs Discuss
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Which of the following statements is NOT true about the concept of a customer?



A. A customer and consumer are always the same thing - the terms are completely interchangeable
B. Customers can be described as clients
C. A customer doesn t necessarily consume the product that they have purchased
D. Students can be described as customers of a university

This question is part of Marketing Management
Asked by Saintl, Last updated: Aug 07, 2020

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John Smith

John Smith

Answered Oct 18, 2016

A customer and consumer are always the same thing - the terms are completely interchangeable

A customer may buy a product, but will not necessarily consume it (e.g. parents buying for children)
 

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