Which situation illustrates the use of an ordinal scale of measurement?
A. The management of a company counts the number of employees in each division. B. Consumers rate the pleasant taste of foods on a scale of 1-9. C. Employees of a company are classified as management or line workers. D. Companies are ranked according to their amount of sales.
If a company wishes to know about the amount of something, whether this is a product, a type of employee behaviour or even a category of employee (call this E) it follows a procedure of counting. If the company is interested in the degree to which the product or employee represents E then individual products or persons must be ranked as first (having the most) second, and so on.
To discuss this means using the level of measurement termed 'ordinal'. There are four levels of measurement: nominal, ordinal, interval, and ratio.