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Market Research Questions and Answers (Q&A)

John Smith
Answered: Feb 27, 2020
Local or international suppliers, how the products will be bulk packaged (fragile), What logistics system will be used, priority distribution information, delivery options (truck, train, cargo etc)...Read More

1 Answer

200 views
John Smith
Answered: Feb 27, 2020
The systematic and objective process of generating information to aid in making marketing decisions

1 Answer

225 views
John Smith
Answered: Feb 27, 2020
Concept testing, package testing,, judge and acceptance and feasibility of the concept, product prototype, determine strengths and weaknesses, brand name evaluation appropriateness for the...Read More

1 Answer

209 views
Marketresearch
Answered: Feb 27, 2020
Identify and evaluate opportunities 2. Analysing market segments and target market 3. Planning and implementing a marketing mix that will satisfy customer needs and meet the objectives of the...Read More

1 Answer

203 views
Wyatt Williams
Answered: Feb 27, 2020
Marketing Information System

1 Answer

200 views
Wyatt Williams
Answered: Feb 27, 2020
Can explore complex answers more flexible completeness of questionnaire props and visual aids

1 Answer

204 views
Wyatt Williams
Answered: Feb 27, 2020
Cost per respondent is high, time consuming, biases may occur.

1 Answer

201 views
Wyatt Williams
Answered: Feb 27, 2020
Respondents are usually more open, can be anonymous, more likely to stay on track.

1 Answer

200 views
Wyatt Williams
Answered: Feb 27, 2020
Sample not representative, group dynamics may have a negative effect.

1 Answer

201 views
Wyatt Williams
Answered: Feb 27, 2020
New ideas, engaging, immediate results, flexible

1 Answer

200 views
Wyatt Williams
Answered: Feb 27, 2020
Produces quantified data that can be analysed most common method is survey.

1 Answer

200 views
Wyatt Williams
Answered: Feb 27, 2020
A research method not capable of producing data that are both reliable and quanitified such as indepth interviews and focus groups.

1 Answer

200 views
Wyatt Williams
Answered: Feb 27, 2020
Time consuming, can cause errors

1 Answer

200 views
Wyatt Williams
Answered: Feb 27, 2020
Quick, inexpensive, efficient and accurate

1 Answer

200 views
Wyatt Williams
Answered: Feb 27, 2020
Not designed to specifically meet the researchers needs.

1 Answer

200 views

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