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CRM Questions and Answers (Q&A)

CRM is an approach to manage all your company’s relationships and interactions with current and potential customers.



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CRM stands for "Customer Relationship Management". CRM software is the use of technology, tactics, strategy, practice that different company uses to manage their customer interaction, data, relationship. Best CRM Software should meet the following basic but very important features:

  • CRM is used for data analysis of customer history to improve business relationships with customers.
  • Recruiting, marketing or Streamline the business process
  • Improved ability to cross-sell.
  • Increased team collaboration.
  • Improved efficiency in serving clients.
  • Greater staff satisfaction.
  • Cost savings.
  • Increased revenue and profitability.


1 Answer

With the best lead management system software from Corefactors, all of that crucial information of leads and customers will always be in your rep's hands when and where they need it. Check out these features of the lead management system, which are essential for your business.

  • Lead Capture: Business leads are generated through several channels. When multiple channels are used for lead generation, it is increasingly complex to integrate all the leads, promptly follow-up, and expedite conversion to sales.
  • Lead Nurturing: Lead Nurturing helps to groom the leads who are not ready to buy immediately.
  • Lead Assignment and Routing: Sales Lead Distribution, also called Lead Routing, or Lead Assignment, is a significant step in the lead management process.
  • Lead Analysis and Reporting: A lead management system includes an array of real-time reports. This helps in managing sales leads and boosting conversion rates by prompt follow-up and tracking.
  • Lead Scoring: When it comes to qualifying leads, lead scoring is crucial. Assigning the leads a simple rank, such as A, B, C or Hot, Cold, Warm, or a number between 1 and 5, is called lead scoring.

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