You don’t always have to wait for your website visitors to click on the chat icon to start chatting with you. Sometimes, it’s better to use live chat in a proactive manner with a simple, “Good morning! let me know if you need anything” greeting. It’s a great way to not only delight your visitors but also to make them feel special. Automatic greetings are the online version of the in-store experience where customers are welcomed by sales representatives on the floor.
Studies suggest that fully-engaged customers account for 23% more revenue than those who aren’t engaged. Customer engagement is the emotional connect between a customer and an organization. Customers that are engaged more, buy more, advocate your brand more, and are more loyal. With automatic greetings it’s possible to offer a high-quality customer experience as part of your customer engagement strategy. Create more personalized and targeted chat invitations and start chatting with more visitors.
Initiating a chat with your website visitors is great for generating highly qualified leads. Do not let a customer walk away from an interaction with your business (dissatisfied at worst, or indifferent at best) and waste an opportunity for a conversion. According to our data, visitors who are invited to chat are 11 times more likely to convert into customers as opposed to don’t chat. Also, roughly 50% of those customers will convert within the first chat.
A properly structured greeting engages visitors at the right time and a contextual message encourages them to start a chat with you. This is especially true for special pages like a 404 (page not found). If a visitor follows a broken link or accidently lands on a page that’s not available, engage them before they hit the back button or close the browser. Stop visitors from getting frustrated trying to figure out how to find the content they’re looking for and simply lend them a helping hand. Initiate a chat and suggest an alternate page.
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