35 Website Survey Questions to Ask Your Customers in 2021

Website survey questions

Be it a startup or a multi-million dollar company; a website is the starting point of contact between your brand and customers. 

Research suggests that it takes just about 50 milliseconds for users to judge your website and decide whether they want to stay or leave. 

Multiple factors come into play while forming opinions about your website – its design, content, navigation, usability – the list is endless. Every inch of your website should display excellence. That can happen only when you know what your customers like and what they don’t. 

But, how do you understand if the website is meeting your customer needs? The answer is simple: Ask them for feedback via website surveys. 

Dive into this blog to explore 35 website survey questions along with their examples and tips and learn everything you should know about these surveys. 

Let’s begin!

What are Website Surveys?

A website survey is a method to collect feedback from your online visitors about their experiences and use that data to bring improvements to your website. It takes the form of popup surveys, web embedded forms, feedback widgets, and more. Usually, website surveys are a combination of open-ended and closed-ended questions that help you gather quantitative and qualitative feedback from your customers.

These surveys offer a bunch of benefits ranging from improved customer experience to increased lead generation. Let’s understand them in the next section.

Benefits of Website Surveys

Website surveys give a real-time feedback collection experience that is faster and effective than offline or email surveys.

Some of the major benefits are:

1. Enhanced Customer Experience: Through website survey questions, you can better understand your website’s navigability and usability from your customers’ perspective. Some of them may find the design intuitive, while others may find the mobile view challenging. By knowing their pain points upfront, you can create a better web experience. In fact, it is one of the inexpensive ways to finetune your website.

2. Improved Products and Services: Customers use your website to purchase products or services. After every product purchase or product usage phase, a survey can popup asking customers about their feedback on your offerings. Real-time feedback helps you understand your customers’ sentiments as the purchase is still fresh in their memory. This information helps you improve your products and services gradually.

3. Increased Conversions and lead Generation: Online consumers navigate your website in search of quality products and services. All you need to do is pop up a survey when they navigate your product or pricing page. 

With these surveys, you can understand their real-time requirements concerning your brand offerings. When consumers are satisfied with your response, they could even purchase your products to become customers.

Website feedback survey questions can be strategically placed in different places on your website for optimum results. Let’s learn where exactly you should place surveys on your website in the next section.

Read more: How Can Surveys Help Improve Your Customer Experience?

Where Should You Ask Survey Questions on Your Website?

The area where you ask questions is as important as the surveys. Selecting the right place on your website to ask the right questions is critical to getting genuine customer feedback. For example, pricing-related questions work well on product pricing pages, whereas product satisfaction type questions convert more on post-purchase pages.

Let’s understand this in detail:

1. Surveys on Home Page

The home page is the first page that your customers land on after clicking on your website URL. You must create a good first impression when they visit your website for the first time. At this juncture, it is an excellent opportunity to collect customer feedback on their overall impression of the website. 

Some best survey questions to ask are –  “What is the first thing you noticed after entering our website?” or “Were you able to find what you were looking for? Else, can you specify your requirements so that we can help you out?”

Usually, customers look for engaging information about your products or services to make a quick buying decision. With detailed customer feedback, you can finetune your homepage to attract more visitors and increase the customer base.

2. Pricing Page Survey

Placing a survey on the pricing page helps you extract meaningful information from your customers, like if the product pricing is reasonable, how it fares compared to your competitors, is the customer satisfied with the pricing, and so on. Based on this response, you can analyze whether you are charging the right price for your offerings and if this factor is responsible for increasing or decreasing your consumer base.

survey-for-pricing-page

3. Post Purchase Survey

Website feedback surveys after purchase are a great way to understand your customers’ product purchase experience. You can specifically ask them about the challenges they faced while purchasing your product. 

For example, online consumers could have experienced a slow checkout process, or the payment might have failed repeatedly before payment confirmation. With their honest feedback in hand, you can create a smooth website experience for better lead conversions.

Post Purchase Survey

Read more: How to Embed a Survey on Your Website?

4. Cart Abandonment Survey

Cart abandonment is when online customers exit a website after putting your products in the shopping cart. There are many reasons for cart abandonment, such as higher additional costs like taxes, inadequate shipping and delivery service, forced account creation, etc.

By placing website feedback questions on the cart abandonment page, you can decode the exact reason behind cart abandonment and take up corrective action at the earliest. This reduces cart abandonment leading to enhanced revenue for the company.

Cart Abandonment Survey

5. Exit Page Survey

Like a cart abandonment page survey, an exit page website survey helps you understand the reasons behind customers leaving your website. Customers leave a page due to multiple reasons like not finding the transparent pricing of a product, unsatisfactory information in a blog post, slow loading of a website, and so on. 

Such surveys should pop up as soon as customers show exit intent. The likelihood of honest feedback is more here, thanks to the right time and place where such surveys show up.

Exit Page Survey

6. Landing Page Survey

A landing page is specifically designed to attract visitors to certain pages of your website. It could be crucial pages like the pricing page or product tour page. Most of the landing pages come with a solid call to action to achieve a particular objective.

A landing page survey is an intelligent way to analyze the page’s performance. Ask customers if they can clearly understand the product details or follow the pricing information at one go. 

In the below example, when an online consumer lands on wishpond’s landing page, they are greeted with a survey question to know their basic understanding of a product. 

Landing Page Survey

Survey for landing page

Read more: 5 Survey Questions to Increase Landing Page Conversions.

7. Best Performing Page Survey

Create website surveys on your best-performing pages to understand what your customers are happy about. Probably, you could showcase the feature more prominently on your website.

8. Surveys on Underperforming Pages

Like the above point, surveys on underperforming pages help you decode your customers’ genuine challenges. Going ahead, you can take corrective measures to give them a delightful experience. Through this process, your customers will feel valued and cared for.

In the next section, let us understand the usability aspect of a website survey: the real effort taken by your customers when browsing through your website pages.

Website Usability Survey Questions

Website usability surveys try to understand the level of comfort experienced by visitors while interacting with your website. The questions revolve around crucial website issues like website design, ease of navigation, website content validity, etc. These questions help you gauge how satisfied customers are with your website. 

Let’s understand these questions in detail:

1. Design

Website design feedback questions assess the design aspects of a website like its theme, color combination, fonts, etc. These aspects go a long way in giving an attractive look to your website. By asking these questions to your customers, you can determine your website’s user interface’s effectiveness.

(a) Website design survey questions

  • Did you like our website design?
  • Did you find our website images relevant?
  • Are you happy with our website color coding?
  • Were you able to quickly find the links that you were looking for?

(b) Website redesign survey questions

  • What new feature would you like to see on our website?
  • How do you rate our existing website on a scale of 0-5?
  • What is one feature that makes us stand out from our competitors?
  • What is one shortcoming that we need to work upon on our website?

2. Website Navigation

Navigation questions try to understand how easy it was for your customers to move across different pages on your website. Are the links placed on accessible locations? Did it open on a dedicated browser? Were you able to see the menus on top? These are some of the questions that a navigation survey answers. 

(a) Website navigation survey questions

  • How easy was it for you to navigate to other pages on the website?
  • Could you clearly see and access the menu?
  • Do you want us to change the position of the main menu?
  • Were you able to access the links on the website?
  • Are the links on our website helpful?

3. Content Quality & Relevance

Customers look for different information on a website like blogs, self-help articles, FAQs, etc. Relevant and in-depth information helps project the credibility of a brand, thereby increasing the chances of acquiring new customers.

Quality content is a vital element of a decent website. It is what makes visitors stick to the pages and make a purchase. 

(a) Website content survey questions

  • Was the content on this page helpful to you?
  • Did you find the blog topic relevant to your needs?
  • Did the FAQ section solve your query?
  • Is our website content readable?
  • Do you want us to add more information to our content?
  • Did you like the format of our content?
  • Did you find any irrelevant or offensive content on our website?

4. Payment-Related Surveys

Payment is a critical aspect of a customer’s buying journey. If the payment process is full of hassles, there are fewer chances of purchasing regardless of how great your content or design is. 

Payment questions range from ease of usability of payment cards to a smooth checkout process. Customers engage more with your website when they receive a smooth payment experience.

(a) Website payment survey questions

  • How easy was it to purchase our product?
  • Did you face any difficulties during the checkout process?
  • Did you face any issues while using your payment card?
  • Do you have any suggestions to improve our payment process?

5. Website’s Overall Performance

Website performance issues range from the total time taken to load a website to its display on different devices. If the website is too slow, your customers may never engage with your website, irrespective of your content or design quality.

(a) Website performance survey questions

  • Are you happy with the loading time of our website?
  • How long did it take you to access information on our website?
  • Are you able to view our website clearly on mobile devices?
  • Do you have any suggestions to enhance our website performance?

6. Website Usability 

Apart from the above website survey question ideas, you can collect your customers’ feedback on your website’s other aspects.

General website survey question examples:

  • How did you hear about our website?
  • Could you mention one positive and one challenging aspect of our website?
  • Do you have any other suggestions or feedback for us?
  • On a scale of 0-10, how will you rate our website?
  • How likely are you to recommend our website to your friends and family?
  • On average, how many times a month do you visit our website?

This was all about website user experience surveys that decode customers’ experience and your website’s performance to the core. 

 Let’s now explore the best website survey questions in detail.

35 Website Survey Questions with Examples and Tips

Getting into your customers’ shoes is essential to analyze how happy or disappointed they are with your website. Focusing on the importance of customer experience at every stage of the customer journey is vital. One mistake can cost you your customers. Creating a real-time feedback survey is the way out. 

Here are 35 website survey questions that you can consider asking your customers to get valuable feedback and improve the overall experience. 

Every question in a website survey allows you to understand your customer needs better. In this section, let’s decode the survey question examples to get closer to your customers.

1. How did you hear about us?

The purpose of this question is to understand the numerous channels through which visitors found you. Knowing this information can help you understand your traffic distribution on multiple platforms like social media, emails, ad campaigns, etc. Further, you can better channel your marketing efforts to improve brand awareness and increase revenue.

Examples:

  • How did you know about our website?
  • How did you search our website online?
  • Did you find us through an online or offline search?

Master Tip: Keep this question open-ended in nature. In doing so, you can get to know about unknown and unique channels like events, conferences, and references.


2.  What prompted you to visit our website after hitting the search button?

This question helps you to understand your website’s ranking in the search results. Research suggests that websites that show up on the first page of Google search results have an average click-through rate of 31.7%.

Example:

  • Did you find us on the first page of the Google Search result?
  • Did you find us easily on Google Search results?

Master Tip: Ask this question only as a follow-up question. Do not ask this question if the online visitor has found you through offline sources.


3. What is your purpose for visiting our website?

By understanding the visitor’s objective, you can identify their exact requirements and serve them better. Also, you can upgrade your website and add new features that are in high demand. This makes you stand out from the competition.

Example:

  • Why did you visit our website today?
  • Did you achieve the objective of your website visit?
  • Did you find what you were looking for on this webpage?

Master Tip: Ask this question on your homepage or landing page. In doing so, you get to know if your essential pages have the most critical information that customers need.


4. What was the first feature that you noticed after entering our website?

With this question, you can learn about your most performing pages or content. You can further promote it on a priority basis to attract more visitors.

Example:

  • What is the most attractive feature on our website?
  • What is your favorite feature on our website’s home page?

Master Tip: Trigger this question after the visitor has spent at least 20-30 secs on your website homepage.


5. Did you find what you were looking for on our website?

This question helps you dig deeper and assess why visitors leave your website within a short time (bounce rate). Using this information, you can create strategies to reduce bounce rates and improve website performance.

Example:

  • Did our webpage meet your expectations?
  • Is your query resolved after visiting our webpage?
  • Does this webpage have the relevant information that you are looking for?

Master Tip: Prioritize this question on pages with high bounce rates like a landing page or product page.


6. What difficulty did you face while navigating our website?

This question gives you a peek into your website’s usability, including its design, design, content alignment, link embedding, etc. If visitors find it difficult to navigate through your website, they usually exit it abruptly.

Examples:

  • Did you face any challenges while browsing this webpage?
  • What is the one thing we can change to make your website experience better?

Master Tip: Pop up this question after your visitor has browsed through more than three-fourth of the webpage.


7. How likely will you recommend our website to your friends and family?

This question tests the loyalty of your existing customers. Delighted customers talk good about your products/services, thereby increasing the chances of referral marketing. 

Examples:

  • On a scale of (0-10), how likely will you recommend us to your friends and family?
  • How do you rate our service today?

Master Tip: Ask this question to your existing customers only. You can use an NPS (Net Promoter Score) survey to check their loyalty over a period of time.


8. Did you visit the websites of our competitors before visiting us? 

Asking this question is one of the easiest ways to understand your competitors. You get to know the length and breadth of your competition. Sometimes, an unknown startup with a remarkable strategy could be your competitor.

Example:

  • What made you choose us over other competitors?
  • On a scale of (0-10), how do you rate us compared to our competitors?
  • Could you name some similar websites that you visited before visiting our website?

Master Tip: Ask this question on a product page or after a product purchase. Customers take out a lot of time reading multiple product reviews before making a purchase decision.


9. What are the features that make us stand apart from our competitors?

With a clear knowledge of your competitors’ websites, you can learn more about their strengths and weaknesses. This information is necessary to project your website’s vital aspects that give you an edge over your competitors.

Example:

  • What is your favorite feature of our website?
  • What is one feature of our website that you have not seen on any other website?

Master Tip: Make sure that you ask this question to both your existing and new customers. Current customers who use your website frequently will be able to give constructive feedback to improve website performance.


10. What is one top feature that you loved on our website?

Ask the visitors to narrow down and pick one feature that strikes their minds first. When you collect their requirements, you can understand the features that appeal to your audience the most and features that don’t. 

Decode the most preferred features and promote them further amongst your potential customers.

Example:

  • Please rate our website features on a level of (1-5).
  • Mention one feature that you found unique.
  • What is the one feature that you will recommend to your friends and family?

Master Tip: Ask this question on your homepage or exit page


Read more: How to Ask Demographic Questions Like a Pro

11. What new feature would you like to see on our website?

This question is a great way to identify missing content and brainstorm more ideas to make your website strong and competitive.

Examples:

  • Is there any feature we are missing on our website?
  • Mention the top 3 features that you wish to see on our website.
  • Are you satisfied with the existing features or would like to see more feature addition?

Master Tip: Ask this question on the home page, product page, or a landing page.


12. Did you find anything non-relevant on our website? If so, why do you find it non-relevant?

Get a clear understanding of outdated or redundant content, design, or any other feature on your website.

Examples:

  • Does the information provided on our website make sense?
  • Were you able to understand everything shown on the website?

Master Tip: Ask this question on the product page, blog page, and landing page.


13. Why are you leaving our website?

Visitors exit a website for numerous reasons like irrelevant content, slow loading page, unresponsive links, etc. Knowing these issues upfront helps you take timely actions for website improvement.

Examples:

  • Is there something that we could have done better?
  • What is the one thing that we could have done to stop you from leaving?

Master Tip: Use it on the cart abandonment page and exit page.


14. Did you find our blog topics helpful?

Blog content is a useful source of self-help information. If visitors find it easier to solve a problem through a blog, there are high chances they will subscribe to your products in the future.

Examples:

  • Did you find our blogs interesting?
  • What is the most attractive aspect of our blog section? 
  • What is the major drawback of our blogs?
  • How do you rate our blogs on a scale of (0-10)?

Master Tip: Popup this question after your visitor has read through more than half of your blog.


15. What topics do you want us to cover in our blogs?

With this question, you put the visitor’s needs first. Ask them the kind of information they are looking for and accordingly create a rich knowledge resource for your customers. 

Examples:

  • What new do you wish to see in our blogs in the future?
  • Give us the top three ideas which we can implement in our blogs.

Master Tip: Popup this question after a customer has read a minimum of one of your blogs.


16. How was your purchase experience?

Customers often face many issues while making a purchase, like difficulty during checkout, non-clarity on pricing, non-responsive link, etc. Identifying these issues goes a long way in creating a hassle-free experience for your customers.

Examples:

  • Are you happy with the purchase process on our website today?
  • What issues did you face while making the purchase? 
  • Are you satisfied with the product purchase?

Master Tip: Ask this question just after the purchase.


17.  What made you purchase from us?

Customers read a lot of reviews and have pricing concerns before purchasing a product. Ask them the reasons behind choosing you over your competitors. Encourage them to give genuine feedback about what they liked about your brand.

Examples:

  • What factors did you consider while purchasing from us?
  • Is there any specific reason that you chose to purchase from us?

Master Tip: Ask this question after the customer has purchased from you. 


18. What was your top concern before making a purchase decision?

Customers often face numerous concerns before purchasing your product. Sometimes, they may not follow the product pricing mentioned on your website. Or, your checkout process may be slow, leading to a delayed purchase. By asking their opinion, you get to understand these minute aspects clearly.

Examples:

  • Did you face any difficulty while purchasing on our website?
  • Did we help you in solving your purchase-related challenges?

Master Tip: Ask this question after the customer has purchased from you. 


19. What led you to not go ahead with the purchase decision?

Identify the key reasons customers abandoned the cart at the last moment and did not go ahead with the purchase. 

Examples:

  • What prevented you from making a purchase today?
  • We see that you have not completed your purchase today. Will you be finishing it in the future? 

Master Tip: Ask this question on an abandoned cart page (exit page).


20. How can we help you to complete your purchase?

Regardless of how well you have designed each element of your website, customers can still face numerous challenges during the purchase. Ask customers if they need any assistance to complete the purchase.

Examples:

  • We see that your cart has an unordered item. How can we help you to complete the purchase?
  • Are you planning to complete your purchase? 

Master Tip: Ask this question on an abandoned cart page (exit page).


Read more: How to Embed a Survey on Your Website

21. Are you planning to purchase from us again?

Your customers might have researched a lot before purchasing from you. They would have referred to various competitor websites, gone through several products before landing on your website. Hence, it is essential to know if they had a good purchase experience.

Examples:

  • Will you purchase from us again?
  • Do you wish to purchase any other product from us?

Master Tip: This question works well on the post-purchase page


22. How easy was it to understand the product details?

Ask customers about how easy it was for them to learn about your product. A significant reason behind customers’ reluctance to make a purchase can be a lack of product clarity. Such surveys give you a peek into how well customers understand your products.

Examples:

  • Was the product information detailed enough?
  • What is your take on the product detail clarity and conciseness?

Master Tip: This question works well on the product page


23. Do you want to see any change in our product page?

This question helps you to keep a tab of missing information on your product page. It also gives you clarity around how satisfied customers are with the product details provided on your website. 

Examples:

  • What new feature information would you like to see on our product page?
  • Have any new product features in mind? Feel free to share it with us. We shall try our best to get it in the product and on our product page.

Master Tip: This question works well on the post-purchase page, product details page.


24. As compared to our competitors, how is our product range?

Sometimes, your competitors have a better range of products through your product quality is higher. With this information, you can better diversify your products and stay ahead of the competition.

Examples:

  • Is our product range diverse enough, as compared to our competitors?
  • Do you love our product range?
  • Do you have some suggestions to upgrade our product range?

Master Tip: This question works well on the post-purchase page, product details page.


25. What software tools do you use?

Knowing this answer helps to understand whether your customers’ existing tools can be integrated into your tools. This further allows them to make an informed decision. 

Examples:

  • What integration does your present software tool allow?
  • Mention one advantage and one disadvantage of the software product that you currently use.
  • Which software tools do you use? Are you looking for their integration?

Master Tip: This question works well on the home page, product details page.


26. How easy was it for you to understand the pricing of our product?

Customers give priority to product pricing and usually go for cheaper alternatives. This question helps you to judge both the upper and lower limit of your product pricing.

Examples:

  • Are you happy with our product pricing?
  • How much maximum can you spend on a similar product?
  • Are the pricing page details clear enough?

Master Tip: This question works well on the product details and pricing page.


27. How do you want to use our product?

This question helps you to understand the different ways of how your product will be used. For example, some customers may use a software product for marketing purposes, while others may use it for sales purposes. 

Examples:

  • How do you wish to use this software product?
  • Is this software product for individual or team use?

Master Tip: This question works well on the home page, product details page.


28. How do you find our product pricing as compared to our competitors?

Ask customers whether they find the product prices reasonable. Customers often leave a brand and switch to a competitor due to the price difference in their products. You don’t want to be charging too much or too less for your offerings.

Examples:

  • Is our pricing cheaper or costlier as compared to our competitors?
  • Do you have any suggestions for our product pricing?

Master Tip: This question works well on the home and product details page.


29. How do you rate the quality of our products?

Irrespective of any business, your customers are willing to pay more if you offer them high-quality products or services. Hence, ensure that you ask for the performance of your products or services. 

Examples:

  • Are you enjoying using our product?
  • Did you face any quality issues while using our product?

Master Tip: This question works well on the home page, product details page, post-purchase page. Also, you can ask this question 3-6 months after the product usage.


30. How likely will you recommend our product/service to your friends or family?

When your customers are happy with your product/services, there are high chances of them being loyal and talking good about your brand. Subsequently, you can acquire new customers in the future.

Examples:

  • On a scale of (0-10), how likely will you recommend our product/service to your friends or family?
  • Could you write a product review online on review platforms? 

Master Tip: This question works well on the home page, product details page, post-purchase page.


31. What made you unsubscribe from our newsletter?

With this question, you can decode many aspects of newsletter marketing like the frequency of newsletters, the relevance of email subject lines, the taste of your customers, and so on.

Examples:

  • What is the one advantage and disadvantage of our newsletter?
  • Do you have any suggestions to improve our newsletter?

Master Tip: Ask this question on the newsletter unsubscription page.


32. Will you consider subscribing to our newsletter again in the future?

This question is essential to understand if you can reacquire your customers in the future.

Examples:

  • What is that one factor that will make you subscribe to our newsletter again?
  • We see that you have unsubscribed from our newsletter mailing list. Is this permanent or temporary?

Master Tip: Ask this question on the website subscription cancelation page.


33. Why did you choose to downgrade the plan?

People downgrade their product/service subscriptions for numerous reasons like lack of additional features, high cost, poor user interface, etc. Knowing these issues can help you better plan your subscription package.

Examples:

  • Do you have any concerns regarding our subscription plan?
  • We have noticed that you choose to downgrade your subscription. Is there anything that we can address to make your experience better?

Master Tip: Ask this question on the subscription cancelation page.


34. What was your overall experience using our website?

Gain a general idea of how happy or dissatisfied visitors are with the website experience. 

Examples:

  • What is your opinion about our website?
  • Overall, on a scale of (0-10), how do you rate our website?

Master Tip: Ask this question on the home page and post-purchase page.


35. Do you have any other questions or concerns?

Many times, online visitors look for some events or coaching, which might not be available with your competitor. Also, some issues need to be discussed offline after sharing mobile details.

Examples:

  • Are you facing any other challenges?
  • Do you wish to talk to us about anything else?

Master Tip: Ask this question on the home page and post-purchase page.


Read more: Understanding the Different Customer Types.

With a clear understanding of website survey questions, let’s explore some tips and tricks to create better questions.

Tips for Creating Better Website Survey Questions

You need to design a website survey questionnaire with careful consideration of many factors like survey length, language, type of questions, etc. Let us look at all these factors in detail below:

  • Use Simple and Jargon Free Language: Simple language ensures that online visitors easily understand the questions leading to error-free responses.
  • Use a Balanced Mix of Both Open-ended survey questions and Closed-ended survey questions: Close-ended questions at the beginning of the survey help your customers take the survey in a relaxed mode. In contrast, open-ended questions help them to explain their challenges in detail.
  • Avoid Loaded Questions: Ensure that there are no loaded questions that push your customers to give a biased answer.
  • Shorten the Survey Length: Keep your surveys short to reduce survey fatigue and achieve a higher completion rate.
  • Do Not Combine Multiple Questions into One: Avoid multiple questions under a single subhead as it requires your customer to think more before answering. It could force them to leave a survey midway, resulting in low survey response rates.
  • Test Your Survey In House: Ensure that you internally test the survey amongst your peers to spot common survey errors and take corrective measures.
Read more: How to Write Good Customer Survey Questions?

Now that you have various website feedback examples let’s look into the step-by-step process of creating a website survey.

How to Create a Website Survey Using ProProfs Survey Maker?

ProProfs Survey Maker comes with over 100,000+ customizable templates to create a website survey. Using these templates, you can create different types of surveys on websites like a popup survey, In-App survey, web form, sidebar form, etc.

Let’s understand in detail:

Step 1: Click on the Create Survey button on ProProfs Dashboard.

Create Survey

Step 2: You can choose from the customized templates of In-App survey, Webform, popup survey, or sidebar form, based on your website requirement. 

Survey templates

Website survey templates

Step 3: Choose the website feedback survey template.

Website feedback survey

Step 4: Customize the template by adding questions, changing themes, and so on.

Survey Themes

Website survey

Step 5: Preview the survey to see how it fits on your website.

Preview of Survey

Step 6: Embed the survey as a popup on your website or insert the code on your blog.

How to embed popup survey

Embed survey on website

Use Website Survey Questions to Turn Visitors into Customers

Website survey questions get you closer to your online visitors by analyzing their real needs and challenges. The best aspect of website surveys is that you can easily embed them on multiple pages like the pricing page, product page, exit page, home page, etc. Also, website survey questions are presented in various formats like popup, sidebar form, web form, and so on.

Further, website usability survey questions revolve around a website’s content, design, navigation, and many more. You get an idea about how well your customers can understand your service features, subscribe to your newsletters, or be confused about the pricing page. Ensure that you put forth your questions in a simple and jargon-free language to ensure good feedback collection.

To start, you can use the awesome survey templates from ProProfs Survey Maker to create your first website feedback survey.

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About the author

Jared Cornell

Jared is a customer support expert. He has been published in CrazyEgg, Foundr, and CXL. As a customer support executive at ProProfs, he has been instrumental in developing a complete customer support system that more than doubled customer satisfaction. You can connect and engage with Jared on Twitter, Facebook, and LinkedIn.

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