Knowledge Management

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Leverage Videos to Their Best in Your Knowledge Base

Videos are ruling the roost today. The online audience finds videos interesting and highly engaging. Anything that is colorful, visually-appealing and in motion attracts eyeballs, and hence, videos have become a necessity for online firms that seek to woo customers. Video content that’s put online is growing at an unprecedented rate but is it actually...
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Blossom Your E-commerce Baby with a Robust Knowledge Base

E-commerce has gained substantial ground in organized retail in recent years, given the changing choices and escalating expectations of consumers. Right from cosmetics and clothes, beer and beverages to pizzas and pancakes, everything is available online. Thanks to the percolation of digital and the acceptance that it has received, the e-commerce industry is growing by...
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Is Healthcare Marketing Only About Brand Awareness?

The healthcare industry is undergoing a massive metamorphosis, thanks to the changing preferences of patients across the globe. Gone is the time when healthcare providers were only concerned about enhancing their brand awareness. The concept of healthcare marketing is shifting its focus from being brand-oriented to being consumer or patient-centered. Healthcare marketing is being rethought...
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Everything You Need to Know About Context-Sensitive Help

You have created a comprehensive product user guide for your customers with all the information rightly placed. But is it serving the purpose well given that your customer tickets are still on the rise for trivial issues? This means there is definitely something wrong. There can be two cases – either you have gone wrong...
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Building Consumer Awareness Can Actually Sell Your Brand

Consumers are the focal point for business organizations regardless of their industry. Sans customers, there is no bread and definitely no butter for companies. If they are this important, the chance of ignoring their rights shouldn’t arise in the first place, but unfortunately, it happens. Why aren’t consumer rights seen in a different light? Businesses...
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Want to Keep Your Employees Engaged at Workspace? Here’s How!

Human resource managers world over are struggling to improve employee engagement levels in their business organizations. A recently-conducted survey by Gallup confirms this, indicating that only 32% of employees in the US are actively engaged in their place of work. The figure stands at 13% for employees working worldwide. The survey paints a bleak picture...
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25 Reasons That Will Convince You to Create an Enterprise Wiki

Companies today understand the importance of delivering excellence to customers. Now, without a shadow of a doubt, they are pulling all stops to try to keep their clients happy. But, in this rush to gain customer attention and loyalty, it’s their workforce that’s getting sidelined and not getting the focus they deserve. Employee dissatisfaction has...
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How to Make the Search Engine Hate Your Knowledge Base

The reason why customers stop using a product or service is that they can’t access information right away or they end up with a low-key customer support service. For that purpose, it’s necessary that you create an online knowledge base that gives you a competitive advantage in your niche and helps you expand your customer...
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8 Common Mistakes E-commerce Entrepreneurs Tend to Make in a New Business

E-commerce entrepreneurship is not for the faint-hearted given the slew of challenges involved. You need patience, courage and a strong will to get going regardless of how big the mountain of challenges is. To be honest, online entrepreneurship is not everyone’s cup of tea. And yet, people are taking the plunge into it not just...
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