Customer Support

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Customer Acquisition Cost: How To Calculate & Reduce

Imagine having new website visitors regularly who are really interested in your services. They seem to love your website and convert a lot.  Also, they provide awesome feedback.  So, at first glance, you’re pretty happy with the performance of your business. But in spite of that, you realize that somehow you haven’t managed to generate...
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Shared Inbox: What is it, Do We Really Need it, & What are it’s Benefits?

What’s the most important thing to you when it comes to customer support? An available support agent? Instant resolutions? No waiting time? Complete resolutions? All of the above & more? Well, there are a lot of expectations when it comes to customer support and it’s impossible for support agents to deliver delightful customer support to...
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How to Measure Customer Satisfaction

This is the worst restaurant I’ve been to in my entire life! That website is so annoyingly slow. Don’t even waste your time trying to read something there. I really hope that nobody will ever buy this software again. This interface is so frustrating! When you read these, it doesn’t seem too difficult to estimate...
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Omnichannel Customer Engagement 101: Every Business Owner Should Know

Did you know that 64% of modern consumers care less about the price if they are getting the best customer experience? As a result, companies are adopting a customer-centric approach to find out what customers like and what they don’t. This has made modern buyers highly demanding.   Buyers today expect to have multiple touchpoints with...
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What Is a Customer Satisfaction Score and How to Measure It

Bill Gates, the wealthiest business tycoon, said, “Your most unhappy customers are your biggest source of learning”. Bill might be running one of the biggest companies that the world has ever seen; however, he too has to deal with unsatisfied and complaining customers.  According to a study conducted by Walker, customer experience will become the...
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How to Conduct Brand Awareness Surveys & What Are the Related Questions

When you want to buy a new phone, you’ll go for Apple if you need a good camera, you’ll go for One+ for speed etc. This is what brand awareness does, it not only affects the decisions of the customers, but it also creeps into the lifestyle.  A majority of B2B marketers today focus on...
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How to Choose the Best Help Desk Software for an SMB?

Every company deploys the best customer support team, but what really matters is how they deal with customer issues.  You, too, must have a hardworking customer support team, isn’t it? But, as a small business, is that enough?  Customers’ expectations from companies are on the rise, and one slip down can lead to brand abandonment. ...
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11 Live Chat Mistakes You’re Making and How to Avoid Them

I love using live chat because it’s simple, easy, and helps me get a solution instantly. But what about you out there, reading this? Has it leveled up your customer support process? Well, from what I’ve seen and heard from other business owners – yes, live chat definitely brings a lot of value addition as...
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The Ultimate Conversational Marketing Guide

Wouldn’t it be great if all your favorite brands could be at your beck and call? Wouldn’t you love to get your woes sorted and queries answered in real-time? Thanks to the wonder that Digital Marketing is, all of this is now possible. Brands are taking an increasing interest and making efforts to enhance the...
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60+ Customer Loyalty Statistics for 2020

“What can help me get committed and loyal customers?” A question that every business is seeking an answer to. But trust me, factors like: Product quality, Awesome support, Marketing reach, Efforts to engage customers,  Efforts to retain customers, help you formulate effective loyalty programs that your customers enjoy being a part of. Let’s take a look...
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