Brayn Wills

Every website has an FAQ page today, but the question is, how many companies have a FAQ section that’s comprehensive, well-designed, and adept at solving customer queries?  Not many! Often, FAQs are lying in some dark corner of a website, from where they are hardly noticeable or accessible. Since FAQs don’t seem to offer a...

Convincing prospects about your products or services is a daunting challenge. You have to literally read their minds and be cautious while interacting with them, over calls, or emails. You might be a seasoned sales executive with substantial experience, but there is always an interaction that could go wrong.  To be confident and extra sure...

When you start a small business, you begin with a blank slate. Every decision you make builds the foundation for your enterprise’s future. If you want to build a solid foundation, create a compelling brand that resonates with your target audience. For this, providing excellent experiences to your customers is a prerequisite. Don’t forget that...

Modern customers are tough nuts. It is difficult to catch their attention with flashy banners placed in the middle of a webpage, or a loud video commercial broadcasted on TV. They use different gadgets and consume content from different screens in various formats.  During the past decade, consumers have also virtually mastered the art of...

A full-fledged knowledge management system can work wonders for an organization. Given the various benefits it offers, it has become a necessity for managing business knowledge and streamlining processes among both small and large businesses. Besides, a knowledge management system also helps firms to cater to their customers in a better way, provide them the...

Wikis can be used for different purposes and that too in a creative way. A wiki is nothing but an online repository of valuable information that’s used to educate the readers.  There are two types of wikis: Free and Enterprise. Let’s see how they are different from each other.  Free Wiki vs. Enterprise Wiki First, let...

The crux of every business is to sell products and earn revenue. And there is a whole world surrounding it, full of strategies and methodologies on how to go about achieving this goal. It is like a nervous system of processes that enable businesses to function, change, adapt and succeed. The whole thing can appear...

Knowledge management is undoubtedly helping companies to scale up their business today, but there are still many companies that are unaware of how online knowledge management can benefit them.  For those, looking for some valuable insights on knowledge management, we have something worthwhile for you. Read our latest interview with Ian Moyse, who is the...

We all know the story of paper and how it has become an indispensable part of our lives. Imagining a world without paper is not possible since everything that we see around us – books, documents, user manuals, brochures, cartons, etc. are paper-based. Pity eucalyptus, pine and many other trees that are rampantly cut to...

Customer support agents in any organization are the most stressed out. They continuously have to deal with customer requests and maintain the same level of enthusiasm throughout the day, right from the first call when they come to office till the last one. This is because they are the face of any business and hence,...