Brayn Wills

Author

Brayn Wills

Knowledge Management Specialist |

Bryan Wills is a seasoned expert in knowledge management with over a decade of experience in the field. His expertise extends across various domains, including Security & Compliance, User Management, Knowledge Management, Software Documentation, and Customer Support. His writings not only reflect his deep understanding of these subjects but also offer practical solutions and strategies to help organizations enhance their knowledge management processes. Bryan’s work has been published in GetFeedback, CustomerThink, and Apruve.

Articles by Brayn Wills

10 Best Practices for Impeccable Internal Customer Service

In today’s fast-paced business world, information flows rapidly, making it essential to improve internal customer service for businesses.  Business success isn’t just about serving your customers well but also about working well with your team. However, some businesses still underestimate this. A Salesforce study shows that 86% of employees cite ineffective communication and lack of...
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Self Service Customer Support – Everything You Need to Know

The face of customer support is changing fast. Now more than ever before, self-service has become the new way of serving customers. Unlike decades ago, when people relied on support teams to resolve their issues, customers today are increasingly opting for the DIY (Do It Yourself) approach to get information. Calling the support staff is...
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The Ultimate Guide for Customer Journey Optimization

Do you understand the journey your customers go through before they buy from you? The process of buying products or services differs from one person to another. Customer journeys help you comprehend how buyers behave when they visit your online or offline stores. With this knowledge, you can focus on improving those processes so that...
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Customer Experience in Banking – Know How to Excel at It

Customer experience has become an integral part of any business, including banks. Increasingly, it is becoming a key differentiator besides price and product.  In the banking industry, customers prefer to work with banks that provide them with simple banking solutions, personalized engagement, and round the clock access to their accounts. As such, banks that innovate...
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Difference Between Help Desk and Knowledge Base Software

As the business environment gets more competitive, customer expectations have significantly gone up. Today, more than ever before, buyers value the quality of customer service they get from brands. A Microsoft study shows that 54% of customers have high customer service expectations, with 69% of them rating it as very important in their choice of...
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Tips to Provide Seamless Customer Support During Holiday Season

The holiday season is highly significant for businesses. It is during this time that companies register substantial increases in sales as most people go out to purchase gifts for their loved ones. On the flip side, customers tend to be more demanding during peak season. Although they recognize that the holiday season is a hectic...
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10 Ways to Scale Customer Support: Steps for Business Growth

Every business goes through tough early stages when there is nothing as difficult as getting the first customer. In these stages, business owners treat their customers like VIPs. But as the business grows, it becomes difficult to sustain the culture that fueled the growth of your business. Organizations begin to experience the challenge of further...
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Buyers’ Guide: Features to Look for While Choosing Wiki Software

After Google, Wikipedia is dominating the online space today. Being a crowd-sourced encyclopedia, wikis have given rise to a culture of knowledge-sharing and knowledge management that are revolutionizing the way organizations function.  Both of these are extremely important to survive the rough terrains of the constantly-evolving business landscape.   Did you know: 43% of organizations believe...
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Why Online Documentation Tools Are Marketing Assets

Ask any business owner if marketing plays a significant role in growing his or her firm, and the answer would be a resounding yes.  Now ask whether documentation stands anywhere in the picture, and the reply would be a shocking No, except a few who might have realized its importance. With the extent to which...
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The Ultimate Knowledge Base SEO Guide for 2024

Where do customers go whenever a question pops up in their minds? The answer is simple. They Google it. Without Google, yours and your customers’ lives are literally incomplete as it provides you the solution for everything. It’s omnipotent, omnipresent and omniscient.  That’s why it is so important to make your products and services rank...
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