How social psychologists go about understanding the concept of self. Based on major social psychological theorists.
Tendency to better remember self-relevant information.
The interrelationship between referring to yourself and happiness.
Information about the self is more likely to be remembered
The more you refer to yourself the more an audience becomes engaged with you.
Anything without a self-concept will die.
It is the only way we can organise the multitude of information in our lives.
Helps us to regulate our choices, behavior, future plans.
Humans need a self concept to feel important.
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