Quiz 3

25 Questions  I  By Msphan143
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Math Quizzes & Trivia
Quiz 3-Marketing. You have 60 minutes to take this Quiz. (Chapter 11,13,14,15,16). 2 Points per question.

  
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1.  Sales promotion offers an incentive to buy.
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B.
2.  Promotion is the process by which we exchange or share meanings through a common set of symbols.
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B.
3.  Profit is equal to the price charged to customers multiplied by the number of units sold.
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B.
4.  Coupon distribution by packaged-goods manufacturers has been increasing in recent years.
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B.
5.  Sales-oriented pricing objectives are either based on market share or dollar or unit sales.
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B.
6.  Promotion is communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence their opinion or elicit a response.
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B.
7.  A new-product strategy:
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B.
C.
8.  The first stage of the new-product development process is:
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C.
9.  Which of the following is the LEAST likely source for new-product ideas?
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B.
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10.  Target return on investment (ROI) is the most common profit objective used by firms.
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B.
11.  Factory outlet stores are generally the same as warehouse clubs, except that a factory outlet store carries only the merchandise of the manufacturer that owns it.
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B.
12.  The elements of the promotional mix include advertising, sales promotion, personal selling, and competitive advantage.
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13.  When a marketer sends a message to the target market, the marketer must first decode the symbols used.
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14.  New products are important to sustain growth, increase revenues and profits, and to replace obsolete items.  Companies are faced with pressure to innovate more—and more quickly. 
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15.  Contests generally draw more entries than sweepstakes do.
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16.  The two types of franchising are target market franchising and geographic franchising.
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17.  Immediate purchase is usually the goal of sales promotion.
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18.  Even though a message is received, it will not necessarily be properly decoded; receivers interpret messages based on their own frames of reference.
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19.  Price is defined as the perceived value of a good or service that is exchanged for a certain dollar amount.
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20.  Color can be used by retailers to create a mood or focus customer attention on a particular product.
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21.  Publicity consists of programs developed by a company to capitalize on the factors that will enhance the firm's image and minimize those that generate negative images.
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22.  A typical discount store competes by carrying a limited line of high-turnover, high-margin goods.
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23.  Today's firms must develop specific, measurable, and attainable pricing objectives if they hope to survive in highly competitive markets.
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24.  Retailing can be defined as all activities directly related to the sale of goods and services to the ultimate consumer for personal, nonbusiness use.
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25.  _____ occurs when an existing product is targeted toward new market segments. It is another type of new-product development because the product is new to that segment.
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B.
C.
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