Quiz 3

25 Questions  I  By Msphan143 on January 23, 2012
Quiz 3-Marketing.  You have 60 minutes to take this Quiz. (Chapter 11,13,14,15,16) . 2 Points per question. 

  
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Question Excerpt

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1.  Color can be used by retailers to create a mood or focus customer attention on a particular product.
A.
B.
2.  Promotion is the process by which we exchange or share meanings through a common set of symbols.
A.
B.
3.  Profit is equal to the price charged to customers multiplied by the number of units sold.
A.
B.
4.  Immediate purchase is usually the goal of sales promotion.
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B.
5.  A new-product strategy:
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B.
C.
6.  Which of the following is the LEAST likely source for new-product ideas?
A.
B.
C.
7.  Coupon distribution by packaged-goods manufacturers has been increasing in recent years.
A.
B.
8.  When a marketer sends a message to the target market, the marketer must first decode the symbols used.
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B.
9.  Price is defined as the perceived value of a good or service that is exchanged for a certain dollar amount.
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B.
10.  Target return on investment (ROI) is the most common profit objective used by firms.
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B.
11.  The two types of franchising are target market franchising and geographic franchising.
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B.
12.  Retailing can be defined as all activities directly related to the sale of goods and services to the ultimate consumer for personal, nonbusiness use.
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B.
13.  _____ occurs when an existing product is targeted toward new market segments. It is another type of new-product development because the product is new to that segment.
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B.
C.
14.  Sales-oriented pricing objectives are either based on market share or dollar or unit sales.
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B.
15.  A typical discount store competes by carrying a limited line of high-turnover, high-margin goods.
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B.
16.  New products are important to sustain growth, increase revenues and profits, and to replace obsolete items.  Companies are faced with pressure to innovate more—and more quickly. 
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B.
17.  Today's firms must develop specific, measurable, and attainable pricing objectives if they hope to survive in highly competitive markets.
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B.
18.  Even though a message is received, it will not necessarily be properly decoded; receivers interpret messages based on their own frames of reference.
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B.
19.  Sales promotion offers an incentive to buy.
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B.
20.  Publicity consists of programs developed by a company to capitalize on the factors that will enhance the firm's image and minimize those that generate negative images.
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B.
21.  Factory outlet stores are generally the same as warehouse clubs, except that a factory outlet store carries only the merchandise of the manufacturer that owns it.
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B.
22.  The first stage of the new-product development process is:
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B.
C.
23.  The elements of the promotional mix include advertising, sales promotion, personal selling, and competitive advantage.
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B.
24.  Contests generally draw more entries than sweepstakes do.
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B.
25.  Promotion is communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence their opinion or elicit a response.
A.
B.
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