News Or Noise? Dia De Los Trademarks

3 Questions  I  By Futuromediagroup
News Or Noise? Dia De Los Trademarks
When Disney tried to trademark “Dia de los Muertos” for their new movie merchandise inspired by the Mexican holiday, Latinos went online and turned things back around. For this week’s "News or Noise," Latino USA guest host Luis Antonio Perez speaks with Kety Esquivel, digital media strategist and Vice President for Fenton, about how Latinos online retaliated against the entertainment giant. Once you've heard some of the conversation, it's time for you to put your skills to the test! “News or Noise? ” is a dynamic multiplatform radio project produced byLatino USAto encourage listeners to think critically about the news. Supported by Chicago’sRobert R. McCormick Foundationas pa more

  
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1.  What does it mean to trademark something?
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B.
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2. 
In the past, Disney has threatened people with legal action for what it sees as trademark infringement. Why would this image by Lalo Alcaraz, criticizing Disney's effort to trademark Día de Los Muertos, be protected?
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B.
C.
D.
3.  How can we tell that social media advocacy, rather than mainstream media reports, propelled Disney's decision to reverse its decision to trademark El Dia De Los Muertos? (You may have to do some Twitter detective work for this one!)
A.
B.
C.
D.
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