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News Or Noise? Dia De Los Trademarks

3 Questions
News Or Noise? Dia De Los Trademarks

When Disney tried to trademark “Dia de los Muertos” for their new movie merchandise inspired by the Mexican holiday, Latinos went online and turned things back around. For this week’s "News or Noise," Latino USA guest host Luis Antonio Perez speaks with Kety Esquivel, digital media strategist and Vice President for Fenton, about how Latinos online retaliated against the entertainment giant. Once you've heard some of the conversation, it's time for you to put your skills to the test! “News or Noise? ” is a dynamic multiplatform radio project produced by Latino USA to encourage listeners to think critically about the news. Supported by Chicago’s Robert R. McCormick Foundation as pa

Questions and Answers
  • 1. 
    What does it mean to trademark something?
    • A. 

      Owning the rights to all uses of a word, phrase, symbol or design

    • B. 

      Distinguishing one source of a word, phrase, symbol or design from others

    • C. 

      Protecting works of authorship

    • D. 

      Getting permission to put the "TM" sign after a word, phrase, symbol or design

  • 2. 
    In the past, Disney has threatened people with legal action for what it sees as trademark infringement. Why would this image by Lalo Alcaraz, criticizing Disney's effort to trademark Día de Los Muertos, be protected?
    • A. 

      The image doesn't really look like Mickey Mouse

    • B. 

      The cartoon is clearly not made by Disney

    • C. 

      The cartoon is intended as a satirical editorial commentary

    • D. 

      Disney had PR concerns over further alienating Latinos

  • 3. 
    How can we tell that social media advocacy, rather than mainstream media reports, propelled Disney's decision to reverse its decision to trademark El Dia De Los Muertos? (You may have to do some Twitter detective work for this one!)
    • A. 

      The only sources that mainstream media cited were from social media

    • B. 

      "Disney Dia De Los Muertos" was a trending topic on twitter before Disney released a statement about withdrawing its trademark applications

    • C. 

      Disney cited social media as the influencer in their decision

    • D. 

      By the time mainstream media picked up on the story, Disney's position had already changed