Mkt380q - New Product Development - Final Exam

72 Questions  I  By Sjl7399
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This exam is your FINAL exam of the semester. It is worth 40% of your grade as indicated in the syllabus provided for you at the beginning of the term. Make sure to answer all questions accurately and follow any indicated directions.

  
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  • 1. 
    Please explain in one - two paragraphs the overview of the DFM process (Makes ure to include specific information from your powerpoints):

  • 2. 
    Please create a flow chart that accurately describes the manufacturing costs structure:

  • 3. 
    What is the formula and/or how do we charge for the assembly process? Give an example using the formula

  • 4. 
    What are the three divisions that are primaril;y responsible for designing and developing products? (Please state the department and teh role in the development process)

  • 5. 
    Which if these product development processes accurately describes the sequence of events in developing a new product?
    • A. 

      Product ramp up, Reflection and results, testing and refinement, system level design, detail design, concept generation, planning

    • B. 

      Detail design, system level design, product ramp up, concept generation, product planning

    • C. 

      Concept generation, product planning, detail design, testing, reflection and results

    • D. 

      Planning, concept development, system-level design, detail design, testing and refinement, production ramp-up, reflection and results


  • 6. 
    Which of these accurately reflects the concept development process?
    • A. 

      Establish targets, product ramp up, selecting products, set final specifications

    • B. 

      Identify customer needs, establish target specifications, generate product concepts, select product concepts, test product concepts, set final specifications, plan downstream development

    • C. 

      Identify customer needs, establish targets, select product concepts, test concepts, plan downstream development

    • D. 

      Generate product concepts, select product concepts, identify customer needs, set final specifications


  • 7. 
    In which order do we perform these tasks:
    • A. 

      Benchmark, perform economic analysis, buld and test prototypes/models

    • B. 

      Build prototypes, perform economic analysis, benchmark

    • C. 

      Perform economic analysis, benchmark competitive products, build and test prototypes


  • 8. 
    Which is true of the team developing the product?
    • A. 

      They should ask questions that foster experimental activity

    • B. 

      They should modify the existing product without prototyping

    • C. 

      They should reflect on the process and then benchmark it


  • 9. 
    What sort of guidelines do are created for developing the concept of a new product?
    • A. 

      Communicating benefits and sale strategy

    • B. 

      Testing legacy strategies

    • C. 

      Packaging and advertising

    • D. 

      A&B only

    • E. 

      B&C only

    • F. 

      A&C only


  • 10. 
    Teams should judge the go-ahead on a project:
    • A. 

      Based on intuition

    • B. 

      Hypothetical possibilities

    • C. 

      Accurate measurement and assessment

    • D. 

      Taking risks


  • 11. 
    When people have to learn new skills, they are often:
    • A. 

      Impatient

    • B. 

      Harried

    • C. 

      Excited

    • D. 

      Curious


  • 12. 
    ATM's, Battery pace-makers, VCR's, and once-a-day medications are all examples of:
    • A. 

      Failures

    • B. 

      Modifications

    • C. 

      Success stories

    • D. 

      Time impaired projects


  • 13. 
    Proper development and testing can prevent:
    • A. 

      Misleading customers, and poor consumer feedback results

    • B. 

      Defenseless concepts, and wrong positionings

    • C. 

      Poor strategy, and economic failure

    • D. 

      Targeting the wrong market, and improper roll out distribution


  • 14. 
    When you decide to communicate your concept, one tends to utilize:
    • A. 

      Social media marketing

    • B. 

      Print advertising

    • C. 

      Sketeches and drawings of the product

    • D. 

      Face to face interaction


  • 15. 
    What does surveying reflect?
    • A. 

      The target market and intended audience

    • B. 

      The demographics of the population

    • C. 

      Whether or not to storyboard the product before putting it out to market

    • D. 

      The decline in pricing strategies


  • 16. 
    What are the prefered methods of surveying?
    • A. 

      Face to face contact

    • B. 

      Email surveying

    • C. 

      Postal Mail

    • D. 

      Telephone surveying

    • E. 

      Simulation studies

    • F. 

      Focus groups

    • G. 

      A,B,C,&D

    • H. 

      B,C,D,& E

    • I. 

      C,D,E,&A

    • J. 

      None of the above

    • K. 

      All of the above


  • 17. 
    Which of these combines the richness of video and still images of a product simultaneously?
    • A. 

      Simulation

    • B. 

      Physical appearance models

    • C. 

      Interactive Multimedia


  • 18. 
    If a prototype os not fully developed, it is called:
    • A. 

      An unfinished prototype

    • B. 

      Testing prototype

    • C. 

      Working prototype


  • 19. 
    What types of quantitative statistical scale is generally used to intiiate responses in an order/ranking?
    • A. 

      Pierson coefficient

    • B. 

      Likert

    • C. 

      Factor analysis

    • D. 

      Discriminant analysis


  • 20. 
    Test-prep kitchen meals were an example of:
    • A. 

      Customer oriented products

    • B. 

      Product oriented products

    • C. 

      Both

    • D. 

      None of the above


  • 21. 
    When you interpret the results and reflection process, you should:
    • A. 

      Seek to determine the availability and awareness of the product

    • B. 

      Consider alternative strategies for cost refinement

    • C. 

      Get feedback from other entrepreneurs

    • D. 

      Reflect on the demographics and culture of the market


  • 22. 
    Matching the survey format is a part of which process?
    • A. 

      Testing and refinement

    • B. 

      Interactive marketing

    • C. 

      The product and concept development process in general

    • D. 

      Branding awareness


  • 23. 
    The goal of identifying customer needs is to:
    • A. 

      Identify hidden or latent needs

    • B. 

      Develop an uncommon understanding of customer needs among members of the team

    • C. 

      Justify intuitive changes

    • D. 

      Ensure that every customer provides feedback


  • 24. 
    Idntifying customer needs is an integral part of:
    • A. 

      Competitve benchmarking and cost reduction

    • B. 

      Competitve benchmarking and concept selection

    • C. 

      Work breakdown structure and project development time

    • D. 

      Project development time and product specifications


  • 25. 
    Raw data allows us to:
    • A. 

      Draw inferences and observe product usage

    • B. 

      Discuss observations with development team members

    • C. 

      Establish the relative importance of the needs

    • D. 

      None of the above


  • 26. 
    What are two ineffective interaction techniques with customers you can utilize?
    • A. 

      Not have the customer demonstrate the product and not surpress preconceived notions about the product technology

    • B. 

      Use a loudspeaker to present the product to other consumers and use visual stimuli and props

    • C. 

      Be alert for suprises and latent needs and Not go with the flow

    • D. 

      All of the Above

    • E. 

      None of the above


  • 27. 
    What does watching for nonverbal information tell us?
    • A. 

      The customer does not know how to express how they feel about the product

    • B. 

      The customer has no interest in the product

    • C. 

      Verbal expressions are the only methodology to tell how a customer feels

    • D. 

      Comfort, style, and image can all be told from non verbal expression


  • 28. 
    Four methods of documenting interactions include:
    • A. 

      Photography, surveying, notes, Physical interaction

    • B. 

      Notes, photography, video recording, purchases

    • C. 

      Post purchase behavior, video, Pre purchase behavior, surveying

    • D. 

      Audio recording, video recording, notes, photography


  • 29. 
    Xerox's primary strategy is to:
    • A. 

      Exploit the telecommunications industry in a rapidly changing market

    • B. 

      Make innovative copiers

    • C. 

      Exploit technology in a rapidly changing market

    • D. 

      Use cost, sharing, and knowledge to accelerate workflow


  • 30. 
    The produc planning process involves:
    • A. 

      Looking at fundamentally new products and then modifying them

    • B. 

      Looking at a mix of new products, platforms, and derivative products that should be pursued

    • C. 

      Looking at the timing and logistical issues in the project

    • D. 

      Looking at competitive benchmarks


  • 31. 
    When constructing a product development plan, one should:
    • A. 

      Look at previous patent applications

    • B. 

      Look at manufacturing and service constraints

    • C. 

      Call a team meeting to go over any strategies

    • D. 

      Call the marketing team to determine what strategies would be more favorable, traditional or contemporary


  • 32. 
    New product development involves:
    • A. 

      Efforts to create family legacy values

    • B. 

      Efforts to develop unique and novile products based on common platforms

    • C. 

      Efforts to address changes to minor flaws in existing products

    • D. 

      Efforts to create a new twist on an existing product design


  • 33. 
    The product planning process involves:
    • A. 

      Allocating resources and project timing

    • B. 

      Mission statements and brand development

    • C. 

      Evaluating projects and DFM strategies

    • D. 

      Concept generation and concept selection


  • 34. 
    Where do opportunities come from?
    • A. 

      Manufacturing and operations

    • B. 

      The design team and employees

    • C. 

      Marketing and sales personnel

    • D. 

      Suppliers and media


  • 35. 
    Business partners assist in identifying opportunities
    • A. 

      True

    • B. 

      False


  • 36. 
    Production efficience can fail due to economies of scale
    • A. 

      True

    • B. 

      False


  • 37. 
    Carefully designed products do NOT facilitate the rapid development of derivative products with various features and functions
    • A. 

      True

    • B. 

      False


  • 38. 
    One of the criteria for evaluating fundamentally new product include; The fit with a competitor's capabilities
    • A. 

      True

    • B. 

      False


  • 39. 
    Entering a new market is often to rejuvinate a portfolio:
    • A. 

      True

    • B. 

      False


  • 40. 
    Barriers to competiton include; patents, trade secrets, governmental regulations
    • A. 

      True

    • B. 

      False


  • 41. 
    Aggregate planning is NOT inclusive of projects that can be done in a reasonable time with budgeted resources:
    • A. 

      True

    • B. 

      False


  • 42. 
    The sooner the product is brought to the market the better, even if quality is sacrificed. We can always improve it.
    • A. 

      True

    • B. 

      False


  • 43. 
    When adopter buy low end products and trade up it is known as: Segment readiness
    • A. 

      True

    • B. 

      False


  • 44. 
    Three markets you can consider when developing your product plan are the: primary, secondary, and tertiary
    • A. 

      True

    • B. 

      False


  • 45. 
    Stakeholders are NOT factors in developing your project plan:
    • A. 

      True

    • B. 

      False


  • 46. 
    Joint ventures and partnerships can often be suggested as a creative way of leveraging when one is unsure about the product success outcome:
    • A. 

      True

    • B. 

      False


  • 47. 
    Concept selection is the process of:

  • 48. 
    A product champion is when:

  • 49. 
    When a team lists the strengths and weaknesses of each concept it is known as:

  • 50. 
    Decision matrices rate:
    • A. 

      Each criteria against prespecified selected criteria

    • B. 

      Each preselected crtieria against alternative solutions

    • C. 

      Each criteria against customer responses

    • D. 

      None of the above


  • 51. 
    A customer focused product is effective for group decision making:
    • A. 

      True

    • B. 

      False


  • 52. 
    Better product process coordinations comes from a good customer focused product:
    • A. 

      True

    • B. 

      False


  • 53. 
    Competitive design allows for positive group decision making.
    • A. 

      True

    • B. 

      False


  • 54. 
    Concept screening and scoring involve:
    • A. 

      Preparing the matrix, rating and ranking concepts, improving concepts, and testing teh product

    • B. 

      Selecting a concept, ranking it, and simulating a prototype

    • C. 

      Preparing a matrix, ranking and rating it, improving concepts, selecting one, and reflecting on the process

    • D. 

      Five completely different steps


  • 55. 
    This format is best in facilitating ranking and sensitivity analysis:
    • A. 

      Statistical evaluation techniques

    • B. 

      Spreadsheets

    • C. 

      Project software

    • D. 

      Storyboarding


  • 56. 
    The goal of concept selection is:
    • A. 

      To select the best concept and reflect on it

    • B. 

      Not to select the best concept, but to develop the best concept

    • C. 

      Develop the best concept, and then modify it based on consumer feedback

    • D. 

      To combine and refine testing criteria for your scoring matrix


  • 57. 
    DFM is also knowns as:
    • A. 

      Design for the Environment

    • B. 

      Design for Multiple Platforms

    • C. 

      Design for Mixologies

    • D. 

      Design for Methodologies


  • 58. 
    Estimations of manufacturing, costs, production, volumes, and so forth are all a part of:
    • A. 

      The DFM manufacturing and assembly process

    • B. 

      Project planning and controlling

    • C. 

      Cross functional team work

    • D. 

      Quality enhancement of a project


  • 59. 
    Raw materials, labor, and purchased components can all be contributed to:
    • A. 

      Indirect labor costs

    • B. 

      The total finished goods costs

    • C. 

      Direct labor costs

    • D. 

      They ar enot figured in as costs


  • 60. 
    Labor, equipment, and tolling are all a part of:
    • A. 

      Custom part costs

    • B. 

      Assembly costs

    • C. 

      Indirect costs not linked to a particular product

    • D. 

      Component costs


  • 61. 
    Custom component parts are specifically made by:
    • A. 

      The manufacturer or supplier

    • B. 

      The shipping warehouse

    • C. 

      The manufacturer

    • D. 

      The supplier


  • 62. 
    Raw material costs are not added to the processing costs for the operator and machinery:
    • A. 

      True

    • B. 

      False


  • 63. 
    When custom parts are singular, we:
    • A. 

      Add the cost of raw materials, processing, and tooling

    • B. 

      Carry the labor rate costs and equipment

    • C. 

      Add the standard part and the custom to get a total cost

    • D. 

      Add the costs of the subcomponents, assembly, and overhead costs


  • 64. 
    An injection mold is an example of an direct cost:
    • A. 

      True

    • B. 

      False


  • 65. 
    Three guidelines for manufacturing parts include; facilitate parts handling, use self fastening parts, and stack assemblies
    • A. 

      True

    • B. 

      False


  • 66. 
    It should not take more than five seconds to handle and insert a part that is perfectly suited for assembly:
    • A. 

      True

    • B. 

      False


  • 67. 
    Product quality is reflected in the product price customers are willing to pay:
    • A. 

      True

    • B. 

      False


  • 68. 
    Four types of patents include:

  • 69. 
    A typical utility patents is issued for fifteen years:
    • A. 

      True

    • B. 

      False


  • 70. 
    The timing of patent applications must be within:
    • A. 

      Two years of submission

    • B. 

      Five years of submission

    • C. 

      One year of submission

    • D. 

      Only Provisional patents can be issued


  • 71. 
    Most products take two years to develop:
    • A. 

      True

    • B. 

      False


  • 72. 
    The summary of the invention points out:

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