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Mis Test 3

40 Questions  I  By Asr591
MIS Test 3

  
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Question Excerpt

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1.  Which of the following statements regarding a personal information system is true?
A.
B.
C.
2.  Traditional B2C information systems rely on ________ that customers use to enter and manage their orders.
A.
B.
C.
D.
3.  Which of the following is an example of a question that a reporting tool will help address?
A.
B.
C.
4.  Which of the following is an example of a question that data-mining will help address?
A.
B.
C.
5.  Among the following, which is the best way to distinguish between reporting tools and data-mining tools?
A.
B.
C.
D.
E.
6.  Knowledge-management tools differ from reporting and data-mining tools because the source of their data is ________.
A.
B.
C.
7.  An RFM score of ________ most likely means that a customer has taken its business elsewhere and is probably not worth spending too many marketing resources on. 
A.
B.
C.
D.
8.  RFM analysis ranks customers by considering the recency, frequency, and ________ of their orders. 
A.
B.
C.
9.  Ajax is one of the customers of a well known linen manufacturing company. Ajax has not ordered linen in some time, but when it did order in the past it ordered frequently, and its orders were of the highest monetary value. Under the given circumstances, Ajax's RFM score is most likely ________.
A.
B.
C.
D.
10.  10. A sales team should attempt to up- sell more expensive products to a customer who has an RFM score of ________.
A.
B.
C.
D.
11.  How should a sales team respond to a customer who has an RFM score of 545?
A.
B.
C.
12.  Rubber trees is a well known rubber manufacturing company. Bloominghams, one of the customers of Rubber trees holds an RFM score of 111. Which of the following characteristics relates Bloominghams with its RFM score? 
A.
B.
C.
13.  Which of the following describes a dimension in an OLAP report?
A.
B.
C.
14.  Which of the following observations is true?
A.
B.
C.
15.  Which of the following is true of unsupervised data mining? 
A.
B.
C.
16.  16. Which of the following statements is true about operational data?
A.
B.
C.
D.
17.  Which of the following statements of data mart is true? 
A.
B.
C.
D.
18.  With a(n) ________ you can subscribe to content sources and be notified when they have been changed. 
A.
B.
C.
D.
19.  Which of the following observations concerning expert systems is true?
A.
B.
C.
20.  Portal servers are like Web servers except that they ________.
A.
B.
C.
D.
21.  An alert sent to you is an example of ________ technology.
A.
B.
C.
D.
22.  Clearinghouses ________.
A.
B.
C.
D.
E.
23.  E-commerce leads to ________, which is the elimination of middle layers of distributors and suppliers.
A.
B.
C.
D.
24.  E-commerce ________.
A.
B.
C.
25.  Which one of the following characteristics is true for companies such as Google, Amazon.com, and eBay that exemplify Web 2.0?
A.
B.
C.
26.  Web 2.0 applications are thin clients. What does this imply?
A.
B.
C.
D.
27.  A characteristic of Web 2.0 is that the value of a Web site increases ________.
A.
B.
C.
28.  Web 2.0 encourages ________, which occur(s) when the output from two or more Web sites is combined into a single user experience.
A.
B.
C.
29.  How can a firm use social networks to increase the strength of its relationships?
A.
B.
C.
30.  Traditional capital ________. 
A.
B.
C.
31.  Which of the following best represents the value of social capital?
A.
B.
C.
D.
32.  Which of the following observations is true?
A.
B.
33.  Meaningful social networking applications ________.
A.
B.
C.
D.
E.
34.  Which of the following is true about microblogging?
A.
B.
C.
35.  Social networking in general and microblogging in particular are all about relationships—forming new relationships and strengthening existing ones. Such relationships can serve as an ideal channel for sales. But experience has shown that ________ are ineffective when microblogging. 
A.
B.
C.
36.  36. "Product ratings and surveys have been used for years. Product opinions are also common. Recent research indicates that ratings and opinions of fellow customers are far more trusted than any advertising." This statement refers to types of ________.
A.
B.
C.
37.  . In Enterprise 2.0, pushing enterprise content to users based on subscriptions and alerts is part of ________, according to McAfee's Enterprise 2.0 model.
A.
B.
C.
D.
38.  Enterprise 2.0 workers want applications to enable them to rate tagged content and to use the tags to predict content that will be of interest to them, a process McAfee refers to as ________.
A.
B.
C.
D.
39.  Responding to problematic content on social networking sites is best reserved for when ________.
A.
B.
C.
40.  Deleting problematic content on social networking sites is best reserved for when ________.
A.
B.
C.
D.
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