Marketing Principles Quiz

9 Questions  I  By Cwall78 on June 4, 2010
This quiz is focused solely on the four P's of the Marketing Mix.

  
Changes are done, please start the quiz.


Question Excerpt

Removing question excerpt is a premium feature

Upgrade and get a lot more done!
1.  Price is always the most important factor of the marketing mix
A.
B.
2.  Price refers to how much the supplier will charge for their product or service
A.
B.
3.  Promotion deals with the placement of an good/service in front of potential consumers by means of advertising, packaging, etc.
A.
B.
4.  Promotion is not needed if a product is a need (instead of a want) for consumers
A.
B.
5.  Which of the folowing best provides the explanation of Product within the Marketing Mix?
A.
B.
C.
D.
6.  Which of the following is not considered a product, according to the Marketing Mix?
A.
B.
C.
D.
7.  Place, within the Marketing Mix can best be described as:
A.
B.
C.
D.
8.  In reference to a gallon of milk purchased at a grocery store, the "place" within the Marketing Mix would be:
A.
B.
C.
D.
9.  Your company has produced a smart phone product that far exceeds the capabilities and usability of the iPhone and Blackberry. As the director of Marketing, you have to convince the owner of the company where he/she should spend the bulk of their money within the Marketing Mix. Rank the four P's of the Marketing Mix in level of importance (1=most, 4=least). Give a valid explanation as to why you ranked them in this order.
Back to top


to post comments.

Removing ad is a premium feature

Upgrade and get a lot more done!
Take Another Quiz