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Nike had Michael Jordan wear the basketball shoes on the court in violation of NBA rules.
Nike gave up its well-known "swoosh" logo to help promote Jordan's shoes.
Nike asked Jordan to help design the shoe.
Nike refused to consider using sustainable materials bucking the green trend because of concerns about quality of the shoes.
Nike created a subbrand that was untested.
The combination of a firms marketing mix
The sum of brand awareness and brand association
The category depth
The total components utilized in stock keeping units
Anything of value to consumers
More packaging, means more product.
This is disposable.
I am cheaper than the competition.
There is nothing toxic inside.
Product line depth.
Primary packaging parts
Perceived generic cobrands
Private label brands
Product line breadth.
Product category depth.
Protected the consumer from competition.
Reduced delivery costs.
Created corporate cobranding dilution.
Refer yellow over other colors.
Just know what the Golden Arch brand symbol means.
Want a diet of fast food.
Are sensitive to brand repositioning.
Copyrights and trademarks.
Brand equity extension.
Primary packaging repositioning.
Secondary packaging distortions.
Brand personality disorder.
Minimal perceived value.
Unspent brand loyalty.
Greater national brand recognition than private label impact.
Negative brand equity.
Product line depth chart.
Primary service packaging.
Customer needs identification and brand matching.
Brand personality destruction.
The geographic boundaries of innovation.
How quickly laggards cab be transformed into innovators.
The psychological traits of innovators.
The rate at which consumers are likely to adopt a new product or service.
The number of potential products and competitors spread out in a given market.
Cannot be physically possessed.
Is supported by advertising and promotion.
Can be transformed into a physical product.
That offers benefits but not costs.
Apparel specialty store
Durable fixed cost
That offers the opportunity for an oligopoly.
That is subject to gray market manipulation.
That leads to competition.
That generates revenue.
That should be determined by the accounting or finance area.
All are types of competition
Enterprise JET system
Quick response system
Integrated customer response system
Supply chain management system