Marketing Exam 1

51 Questions  I  By Jennibeee
Marketing Exam 1

  
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Question Excerpt

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1.  Which of the following is not true about marketing?
A.
B.
C.
D.
2.  Firms use _______________ to collect, and synthesize information about their position with respect to their rivals.
A.
B.
C.
D.
E.
3.  When referring to “exchange,” marketers are focusing on:
A.
B.
C.
D.
E.
4.  Marketers need to include blogs in the marketing plans because:
A.
B.
C.
D.
E.
5.  Jenny, the delivery and sales representative for a beer distributor is calling on a retailer and sees the shelves are almost empty. An unexpected sporting event held nearby resulted in a huge increase in sales. She calls her company’s distribution manager and requests a special delivery for her customer. Jenny is providing the important marketing function of:
A.
B.
C.
D.
E.
6.  E-books, in addition to being an alternative product form, provide __________ value creation through access via the Internet.
A.
B.
C.
D.
E.
7.  Being socially responsible is generally considered ____________________. 
A.
B.
C.
D.
E.
8.  Firms with strong ethical climates tend to: 
A.
B.
C.
D.
E.
9.  Which of the following types of unethical behavior are likely to be observed in marketing environments?
A.
B.
C.
D.
E.
10.  Value is:
A.
B.
C.
D.
E.
11.  Of the five steps to the strategic marketing planning process, which step usually comes in the MIDDLE of the process?
A.
B.
C.
D.
E.
12.  The marketing goal of getting the "right quantities to the right locations, at the right time" is: 
A.
B.
C.
D.
E.
13.  When marketers look at advertising media they often begin with viewer or listener profiles such as, age, income, gender, and race. They then compare the media profile with their target audience. These marketers are using _____________ to see if the media “fits” with their advertising agenda.
A.
B.
C.
D.
E.
14.  The evolution of marketing progressed along the continuum:
A.
B.
C.
D.
E.
15.  In ________________ pricing, the firm first determines the perceived worth of the product from the customer's point of view and then prices accordingly.
A.
B.
C.
D.
E.
16.  Competitive intelligence activities are likely to include any of the following EXCEPT:
A.
B.
C.
D.
E.
17.  The center of all marketing efforts is:
A.
B.
C.
D.
E.
18.  Based on the BCG portfolio analysis, products in low-growth markets that have received heavy investments and now have excess resources to spin off are:
A.
B.
C.
D.
E.
19.  During which phase of the strategic marketing plan would the firm address the question of, “Is the firm prepared to support the development of an ethical climate?”
A.
B.
C.
D.
E.
20.  Though Asian Americans comprise only 3 percent of the U.S. population, they represent:
A.
B.
C.
D.
E.
21.  Many universities provide physical or electronic bulletin boards to facilitate ride-sharing and exchange of used books among students. These bulletin boards increase _________ marketing. 
A.
B.
C.
D.
E.
22.  Price should be based on the value that the customer perceives.
A.
B.
23.  When conducting a SWOT analysis, in what phase of the strategic marketing process is an organization presently engaged?
A.
B.
C.
D.
E.
24.  Unlike other business functions like accounting or finance, people in marketing are often singled out as the root cause of ethical concerns because:
A.
B.
C.
D.
E.
25.  Almost every organization includes values and ethics as part of their mission statement and includes a set of explicit rules in the company's employee handbook. Once the rules are in place there must be:
A.
B.
C.
D.
26.  Franco uses a database software system to remind him when his customers should be ready to re-order his industrial cleaning products. With this reminder system, Franco contacts his customers when they are most likely to be “in the buying mode.” Franco’s system is part of: 
A.
B.
C.
D.
E.
27.  ________________ is communication by a marketer that informs, persuades, and reminds potential customers.
A.
B.
C.
D.
E.
28.   A ___________ is a group of products that consumers may use together or perceive as similar in some way.
A.
B.
C.
D.
E.
29.  To become value driven, firms:
A.
B.
C.
D.
E.
30.  When considering the use of a radio commercial designed for U.S. markets, in England, a marketer would likely consider which of the following aspects of culture that might be different in England?
A.
B.
C.
D.
E.
31.  Improved computer storage capabilities, and the manipulation of consumer information has increased consumers’:
A.
B.
C.
D.
E.
32.   Which of the following is NOT one of the four major growth strategies marketers typically utilize?
A.
B.
C.
D.
E.
33.  The firms that work along with the focal firm to provide goods and services to consumers are viewed as: 
A.
B.
C.
D.
E.
34.  Brian is struggling with the choice of publishing his new book, “How to cook Polish Barbeque” as an e-book or a paperback. Brian is addressing which core marketing aspect? 
A.
B.
C.
D.
E.
35.  A mission statement describes a firm's tactical mission.
A.
B.
36.  Which of the following stakeholders were affected by Enron’s unethical business practices?
A.
B.
C.
D.
E.
37.  One of Big Ben Clock Company’s customers has complained to the home office about high-pressure sales tactics used by their leading sales representative. The company’s code of ethics explicitly directs sales personnel not to engage in such practices. The manager of Big Ben will likely:
A.
B.
C.
D.
E.
38.  When positioning products relative to competitors’ offerings, firms typically are most successful when they focus on opportunities:
A.
B.
C.
D.
E.
39.  Marketers to _______________ income groups attempt to create value by offering one-of-a-kind products and exclusive services.
A.
B.
C.
D.
E.
40.  Charges that firms are using "sweatshop" labor to produce their products are likely to occur during the ___________________ phase of the strategic marketing planning process.
A.
B.
C.
D.
E.
41.  The "key" task in the _______________ phase is to ensure that all potential ethical issues raised in the planning process have been addressed and that all employees of the firm have acted ethically.
A.
B.
C.
D.
E.
42.   To build a sustainable competitive advantage, most companies should focus on a single strategy.
A.
B.
43.  Marketing enriches society by:
A.
B.
C.
D.
E.
44.  Marketing involves all of the following EXCEPT:
A.
B.
C.
D.
E.
45.  Corporate social responsibility (CSR):
A.
B.
C.
D.
E.
46.  Firms achieve ___________ through efficient procedures and excellent supply chain management.
A.
B.
C.
D.
E.
47.  The basic difference between a good and a service is a good:
A.
B.
C.
D.
E.
48.  Marketers have learned that gender roles:
A.
B.
C.
D.
E.
49.  To build a sustainable competitive advantage, most companies should focus on a single strategy. 
A.
B.
50.  When evaluating competitors, marketers need to assess competitors’:
A.
B.
C.
D.
51.  The four Ps comprise the marketing mix, which is the ______________ set of activities that the firm uses to respond to the wants of its target markets. 
A.
B.
C.
D.
E.
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