Marketing Exam 1

51 Questions  I  By Jennibeee on February 2, 2011
Marketing Exam 1

  

Question Excerpt

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1.  The four Ps comprise the marketing mix, which is the ______________ set of activities that the firm uses to respond to the wants of its target markets. 
A.
B.
C.
D.
E.
2.  The firms that work along with the focal firm to provide goods and services to consumers are viewed as: 
A.
B.
C.
D.
E.
3.  Which of the following stakeholders were affected by Enron’s unethical business practices?
A.
B.
C.
D.
E.
4.  When referring to “exchange,” marketers are focusing on:
A.
B.
C.
D.
E.
5.   To build a sustainable competitive advantage, most companies should focus on a single strategy.
A.
B.
6.  To build a sustainable competitive advantage, most companies should focus on a single strategy. 
A.
B.
7.  Marketing enriches society by:
A.
B.
C.
D.
E.
8.  Improved computer storage capabilities, and the manipulation of consumer information has increased consumers’:
A.
B.
C.
D.
E.
9.  Marketing involves all of the following EXCEPT:
A.
B.
C.
D.
E.
10.  Unlike other business functions like accounting or finance, people in marketing are often singled out as the root cause of ethical concerns because:
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B.
C.
D.
E.
11.  To become value driven, firms:
A.
B.
C.
D.
E.
12.  Being socially responsible is generally considered ____________________. 
A.
B.
C.
D.
E.
13.  E-books, in addition to being an alternative product form, provide __________ value creation through access via the Internet.
A.
B.
C.
D.
E.
14.  Marketers to _______________ income groups attempt to create value by offering one-of-a-kind products and exclusive services.
A.
B.
C.
D.
E.
15.  A mission statement describes a firm's tactical mission.
A.
B.
16.  Almost every organization includes values and ethics as part of their mission statement and includes a set of explicit rules in the company's employee handbook. Once the rules are in place there must be:
A.
B.
C.
D.
17.  The marketing goal of getting the "right quantities to the right locations, at the right time" is: 
A.
B.
C.
D.
E.
18.  The basic difference between a good and a service is a good:
A.
B.
C.
D.
E.
19.  The evolution of marketing progressed along the continuum:
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B.
C.
D.
E.
20.  When marketers look at advertising media they often begin with viewer or listener profiles such as, age, income, gender, and race. They then compare the media profile with their target audience. These marketers are using _____________ to see if the media “fits” with their advertising agenda.
A.
B.
C.
D.
E.
21.  Which of the following types of unethical behavior are likely to be observed in marketing environments?
A.
B.
C.
D.
E.
22.  When considering the use of a radio commercial designed for U.S. markets, in England, a marketer would likely consider which of the following aspects of culture that might be different in England?
A.
B.
C.
D.
E.
23.  Corporate social responsibility (CSR):
A.
B.
C.
D.
E.
24.  Firms achieve ___________ through efficient procedures and excellent supply chain management.
A.
B.
C.
D.
E.
25.  Firms with strong ethical climates tend to: 
A.
B.
C.
D.
E.
26.  Many universities provide physical or electronic bulletin boards to facilitate ride-sharing and exchange of used books among students. These bulletin boards increase _________ marketing. 
A.
B.
C.
D.
E.
27.  Marketers have learned that gender roles:
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B.
C.
D.
E.
28.  The center of all marketing efforts is:
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B.
C.
D.
E.
29.  Competitive intelligence activities are likely to include any of the following EXCEPT:
A.
B.
C.
D.
E.
30.  Though Asian Americans comprise only 3 percent of the U.S. population, they represent:
A.
B.
C.
D.
E.
31.  During which phase of the strategic marketing plan would the firm address the question of, “Is the firm prepared to support the development of an ethical climate?”
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B.
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D.
E.
32.  Firms use _______________ to collect, and synthesize information about their position with respect to their rivals.
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B.
C.
D.
E.
33.   Which of the following is NOT one of the four major growth strategies marketers typically utilize?
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B.
C.
D.
E.
34.  Which of the following is not true about marketing?
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B.
C.
D.
35.  In ________________ pricing, the firm first determines the perceived worth of the product from the customer's point of view and then prices accordingly.
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B.
C.
D.
E.
36.  When evaluating competitors, marketers need to assess competitors’:
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B.
C.
D.
37.  Price should be based on the value that the customer perceives.
A.
B.
38.  One of Big Ben Clock Company’s customers has complained to the home office about high-pressure sales tactics used by their leading sales representative. The company’s code of ethics explicitly directs sales personnel not to engage in such practices. The manager of Big Ben will likely:
A.
B.
C.
D.
E.
39.  The "key" task in the _______________ phase is to ensure that all potential ethical issues raised in the planning process have been addressed and that all employees of the firm have acted ethically.
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B.
C.
D.
E.
40.  Charges that firms are using "sweatshop" labor to produce their products are likely to occur during the ___________________ phase of the strategic marketing planning process.
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B.
C.
D.
E.
41.  Value is:
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B.
C.
D.
E.
42.  Of the five steps to the strategic marketing planning process, which step usually comes in the MIDDLE of the process?
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B.
C.
D.
E.
43.  ________________ is communication by a marketer that informs, persuades, and reminds potential customers.
A.
B.
C.
D.
E.
44.  Jenny, the delivery and sales representative for a beer distributor is calling on a retailer and sees the shelves are almost empty. An unexpected sporting event held nearby resulted in a huge increase in sales. She calls her company’s distribution manager and requests a special delivery for her customer. Jenny is providing the important marketing function of:
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B.
C.
D.
E.
45.  Based on the BCG portfolio analysis, products in low-growth markets that have received heavy investments and now have excess resources to spin off are:
A.
B.
C.
D.
E.
46.   A ___________ is a group of products that consumers may use together or perceive as similar in some way.
A.
B.
C.
D.
E.
47.  When positioning products relative to competitors’ offerings, firms typically are most successful when they focus on opportunities:
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B.
C.
D.
E.
48.  When conducting a SWOT analysis, in what phase of the strategic marketing process is an organization presently engaged?
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B.
C.
D.
E.
49.  Marketers need to include blogs in the marketing plans because:
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D.
E.
50.  Franco uses a database software system to remind him when his customers should be ready to re-order his industrial cleaning products. With this reminder system, Franco contacts his customers when they are most likely to be “in the buying mode.” Franco’s system is part of: 
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B.
C.
D.
E.
51.  Brian is struggling with the choice of publishing his new book, “How to cook Polish Barbeque” as an e-book or a paperback. Brian is addressing which core marketing aspect? 
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B.
C.
D.
E.
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