Marketing Chapter 7 Multiple Choice

15 Questions  I  By Brentito
Marketing Chapter 7 Multiple Choice
Marketing terms chapter 7 multiple-choice

  
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Question Excerpt

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1.  Which of the following is a business or organizational customer?
A.
B.
C.
D.
E.
2.  In comparison to the buying of final consumers, the purchasing of organizational buyers:
A.
B.
C.
D.
E.
3.  In a buying center, multiple buying influences can include:
A.
B.
C.
D.
E.
4.  A large manufacturer is about to purchase a large supply of an unfamiliar chemical that will be used in the production of an important new product.  What kind of buying would the company be most likely to do?
A.
B.
C.
5.  Close buyer-seller relationships in business markets can
A.
B.
C.
D.
E.
6.  Today, when a buyer can't specify all of the details of what it will need in the future, the relationship with a supplier is most likely to involve:
A.
B.
C.
D.
E.
7.  An automobile manufacturer's practice of buying some of its raw materials from other manufacturers who in turn buy from it is an example of:
A.
B.
C.
D.
E.
8.  People from sales, production, quality control, and finance are working with the purchasing department to select a new supplier.  The sales manager wants to select a supplier that is also a customer for some of the firm's own products.  The sales manager
A.
B.
C.
D.
E.
9.  B2B e-commerce sites include:
A.
B.
C.
D.
E.
10.  Which of the following NAICS codes would provide the most specific information about a sub-category of an industry?
A.
B.
C.
D.
11.  If you obtain a customer's four digit NAICS code, you should know that:
A.
B.
C.
D.
E.
12.  As contrasted with manufacturers, producers of services are:
A.
B.
C.
D.
E.
13.  Which of the following statements about retail buying is FALSE?
A.
B.
C.
D.
E.
14.  Which of the following statements about bidding for government business is TRUE?
A.
B.
C.
D.
E.
15.  The Foreign Corrupt Practices Act:
A.
B.
C.
D.
E.
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