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Marketing Chapter 6 Multiple-choice

20 Questions  I  By Brentito
Marketing Quizzes & Trivia
Marketing terms chapter 6 multiple-choice

  
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Question Excerpt

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1.  According to the text, the economic-buyer theory:
A.
B.
C.
D.
E.
2.  Which of the following is NOT a psychological variable?
A.
B.
C.
D.
E.
3.  A good marketing manager
A.
B.
C.
D.
E.
4.  According to motivation theory, the LAST needs a family would usually seek to satisfy would be:
A.
B.
C.
D.
5.  Psychological theories of motivation and needs suggest that:
A.
B.
C.
D.
E.
6.  When consumers screen out or modify ideas, messages, and information that conflict with previously learned attitudes and beliefs, this is called:
A.
B.
C.
D.
E.
7.  A change in a person's thought processes caused by prior experience is called:
A.
B.
C.
D.
E.
8.  Which of the following is not a major element in the learning process?
A.
B.
C.
D.
E.
9.  An attitude:
A.
B.
C.
D.
E.
10.  The AIO items used in lifestyle analysis include:
A.
B.
C.
D.
E.
11.  Which of the following is NOT a social influence?
A.
B.
C.
D.
E.
12.  Which of the following statements about social class is NOT true?
A.
B.
C.
D.
E.
13.  According to the text, social class in the U.S. is usually measured in terms of:
A.
B.
C.
D.
E.
14.  For which of the following products would reference group influence probably be LEAST IMPORTANT?
A.
B.
C.
D.
E.
15.  Opinion leaders are:
A.
B.
C.
D.
E.
16.  Behavioral scientists recognize different levels of consumer problem solving. Which of the following is not one of these levels?
A.
B.
C.
D.
E.
17.  Dissonance is:
A.
B.
C.
D.
E.
18.  Which of the following gives the proper ordering of the steps in the "adoption process"?
A.
B.
C.
D.
E.
19.  In developing marketing mixes fro consumers in international markets, marketing managers should:
A.
B.
C.
D.
E.
20.  The present state of our knowledge about consumer behavior is such that:
A.
B.
C.
D.
E.
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