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Marketing Chapter 2 Multiple Choice

17 Questions  I  By Brentito
Marketing Chapter 2 Multiple Choice
Marketing chapter two concepts, multiple-choice

  
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Question Excerpt

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1.  Which of the following is one of the three basic marketing management jobs?
A.
B.
C.
D.
2.  The marketing management process:
A.
B.
C.
D.
E.
3.  A marketing strategy consists of two interrelated parts.  These are:
A.
B.
C.
D.
E.
4.  Marketing strategy planners should recognize that:
A.
B.
C.
D.
E.
5.  A marketing mix consists of:
A.
B.
C.
D.
E.
6.  Which of the following statements about marketing mix variables is FALSE?
A.
B.
C.
D.
E.
7.  A "marketing plan":
A.
B.
C.
D.
E.
8.  Which of the following would NOT require an operational decision for a leading hair color manufacturer?
A.
B.
C.
D.
E.
9.  A "marketing program":
A.
B.
C.
D.
E.
10.  Which of the following statements about customer equity is FALSE?
A.
B.
C.
D.
E.
11.  The watch industry example in the text serves to illustrate that:
A.
B.
C.
D.
E.
12.  The text's discussion of "death-wish marketing" suggests that
A.
B.
C.
D.
E.
13.  A breakthrough opportunity
A.
B.
C.
D.
E.
14.  Breakthrough opportunities:
A.
B.
C.
D.
E.
15.  Differentiation means that
A.
B.
C.
D.
E.
16.  A S.W.O.T. analysis includes:
A.
B.
C.
D.
E.
17.  When a firm tries to increase sales by selling its present products in new markets, this is called:
A.
B.
C.
D.
E.
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