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Marketing Chapter 1 Multiple Choice

16 Questions  I  By Brentito
Marketing Chapter 1 Multiple Choice
Multiple-choice quiz about marketing concepts

  
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Question Excerpt

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1.  The difference between "production orientation" and "marketing orientation" is best explained as follows:
A.
B.
C.
D.
E.
2.  Which of the following is a true statement?
A.
B.
C.
D.
E.
3.  Which of the following statements about economic decision making is true?
A.
B.
C.
D.
E.
4.  Firms that specialize in providing marketing functions other than buying and selling are known as:
A.
B.
C.
D.
E.
5.  Which of the following is NOT an example of the micro-macro dilemma?
A.
B.
C.
D.
E.
6.  Which of the following best explains what the "marketing concepts" means:
A.
B.
C.
D.
E.
7.  Marketing:
A.
B.
C.
D.
E.
8.  The text stresses that:
A.
B.
C.
D.
E.
9.  A firm that focuses its attention primarily on "selling" its present products in order to meet or beat competition is operating in which of the following "management eras"?
A.
B.
C.
D.
E.
10.  Customer value
A.
B.
C.
D.
E.
11.  Which of the following statements about nonprofits is FALSE?
A.
B.
C.
D.
E.
12.  In advanced economies:
A.
B.
C.
D.
E.
13.  Which of the following is NOT one of the "universal functions of marketing"?
A.
B.
C.
D.
E.
14.  According to the text:
A.
B.
C.
D.
E.
15.  Based on the following company statements, which company is most likely to be in the marketing company era?
A.
B.
C.
D.
E.
16.  Macro-marketing:
A.
B.
C.
D.
E.
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