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Marketing Chapter 1 Multiple Choice

16 Questions  I  By Brentito
Marketing Quizzes & Trivia
Multiple-choice quiz about marketing concepts

  
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Question Excerpt

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1.  The difference between "production orientation" and "marketing orientation" is best explained as follows:
A.
B.
C.
D.
E.
2.  Macro-marketing:
A.
B.
C.
D.
E.
3.  Customer value
A.
B.
C.
D.
E.
4.  Which of the following statements about economic decision making is true?
A.
B.
C.
D.
E.
5.  Which of the following statements about nonprofits is FALSE?
A.
B.
C.
D.
E.
6.  Which of the following is NOT one of the "universal functions of marketing"?
A.
B.
C.
D.
E.
7.  Based on the following company statements, which company is most likely to be in the marketing company era?
A.
B.
C.
D.
E.
8.  The text stresses that:
A.
B.
C.
D.
E.
9.  Marketing:
A.
B.
C.
D.
E.
10.  A firm that focuses its attention primarily on "selling" its present products in order to meet or beat competition is operating in which of the following "management eras"?
A.
B.
C.
D.
E.
11.  Which of the following is NOT an example of the micro-macro dilemma?
A.
B.
C.
D.
E.
12.  According to the text:
A.
B.
C.
D.
E.
13.  Which of the following best explains what the "marketing concepts" means:
A.
B.
C.
D.
E.
14.  In advanced economies:
A.
B.
C.
D.
E.
15.  Which of the following is a true statement?
A.
B.
C.
D.
E.
16.  Firms that specialize in providing marketing functions other than buying and selling are known as:
A.
B.
C.
D.
E.
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