Marketing Chapter 1 Multiple Choice

16 Questions  I  By Brentito on January 12, 2011
Multiple-choice quiz about marketing concepts

  
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Question Excerpt

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1.  Which of the following is NOT an example of the micro-macro dilemma?
A.
B.
C.
D.
E.
2.  According to the text:
A.
B.
C.
D.
E.
3.  Based on the following company statements, which company is most likely to be in the marketing company era?
A.
B.
C.
D.
E.
4.  Marketing:
A.
B.
C.
D.
E.
5.  In advanced economies:
A.
B.
C.
D.
E.
6.  The text stresses that:
A.
B.
C.
D.
E.
7.  Which of the following statements about economic decision making is true?
A.
B.
C.
D.
E.
8.  The difference between "production orientation" and "marketing orientation" is best explained as follows:
A.
B.
C.
D.
E.
9.  Which of the following is NOT one of the "universal functions of marketing"?
A.
B.
C.
D.
E.
10.  Firms that specialize in providing marketing functions other than buying and selling are known as:
A.
B.
C.
D.
E.
11.  A firm that focuses its attention primarily on "selling" its present products in order to meet or beat competition is operating in which of the following "management eras"?
A.
B.
C.
D.
E.
12.  Customer value
A.
B.
C.
D.
E.
13.  Which of the following statements about nonprofits is FALSE?
A.
B.
C.
D.
E.
14.  Which of the following is a true statement?
A.
B.
C.
D.
E.
15.  Macro-marketing:
A.
B.
C.
D.
E.
16.  Which of the following best explains what the "marketing concepts" means:
A.
B.
C.
D.
E.
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