Marketing Chapter 1 Multiple Choice

16 Questions  I  By Brentito
Multiple-choice quiz about marketing concepts

  
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Question Excerpt

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1.  Based on the following company statements, which company is most likely to be in the marketing company era?
A.
B.
C.
D.
E.
2.  According to the text:
A.
B.
C.
D.
E.
3.  Customer value
A.
B.
C.
D.
E.
4.  A firm that focuses its attention primarily on "selling" its present products in order to meet or beat competition is operating in which of the following "management eras"?
A.
B.
C.
D.
E.
5.  The text stresses that:
A.
B.
C.
D.
E.
6.  Which of the following best explains what the "marketing concepts" means:
A.
B.
C.
D.
E.
7.  Firms that specialize in providing marketing functions other than buying and selling are known as:
A.
B.
C.
D.
E.
8.  Marketing:
A.
B.
C.
D.
E.
9.  Which of the following statements about economic decision making is true?
A.
B.
C.
D.
E.
10.  The difference between "production orientation" and "marketing orientation" is best explained as follows:
A.
B.
C.
D.
E.
11.  Which of the following statements about nonprofits is FALSE?
A.
B.
C.
D.
E.
12.  Which of the following is NOT one of the "universal functions of marketing"?
A.
B.
C.
D.
E.
13.  Which of the following is a true statement?
A.
B.
C.
D.
E.
14.  In advanced economies:
A.
B.
C.
D.
E.
15.  Which of the following is NOT an example of the micro-macro dilemma?
A.
B.
C.
D.
E.
16.  Macro-marketing:
A.
B.
C.
D.
E.
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