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Journalism Test

100 Questions  I  By Jaynesha011
Career Quizzes & Trivia

  
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1.  According to historians, advertising has existed since 3000 b.c.e, when wooden or stone signs were placed outside shops in acient babylon...
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B.
2.  Some of the first American Advertising  agencies were space brokers, who bought space in newspapers and sold it to their clients...
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B.
3.  One twentieth- century trend associated with advertising was the transition from a producer to a consumer society
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B.
4.  The ad Council produces public service announcements at no costs to the client...
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5.  In an attempt to minimize government oversight of advertising practicies, the advertising industry established the better business bureau in 1913
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B.
6.  Although there are about  fourteen thousand ad agencies in the united States, the trend is toward mega- agencies.
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7.  Even though boutique agencies give creative people the freedom to do good work, they havent been able to attract any major clients
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B.
8.  Advertising agencies charge a commission for their work, which typically amounts to half of what the media outlets are paid to run the ads
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B.
9.  Pyshcographics attempts to categorize consumers by their age, gender, occupation, ethnicity, and income.
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10.  Internet advertising, while not yet bringing in as many dollars as television ads, is the fastest- growing advertising market.
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11.  One of the benefits of online advertising is that it tends to protect the privacy of consumers who use the internet
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12.  Because of the Backlash against social networking web sites, advertisers are moving their advertising dollars back to traditional media outlets like television and radio..
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13.  Most advertisments provide little information about how a product was made or how it compares with similar brands
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14.  Commercial speech is a right guaranteed by the first ammendment
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15.  Advertising is increasingly targeted at children and teenagers because they influence roughly $500 billion in family spending every year
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16.  Unlike tobacco ads, alcohol ads have yet to target minority populations
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17.  The federal trade commission can require advertisers to run spots correctiing their deceptive ads...
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18.  In advertising,___________ select and purchase the media outlets that are best suited to help a clients ad reach the target audience.
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19.  Advertising on or related to the internet could take the form of.....
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20.  The dominant form of web advertising is...
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21.  What is an example of earned media on the internet?
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22.  A company that tries to get consumers to buy a more expensive version of an item, such as a fancy bottled water, might try which form of persuasive approach?
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23.  Which persuasive technique in advertising involves exploiting a consumers sense of insecurity?
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24.  In advertising, association is....
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25.  The form of advertising in which sponsors payto have their products seen in tv programs and movies is called...
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26.  Publicity is information a person, company, or institution pays to have published or broadcast in the news media
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27.  The first public relations practitioners were primarily theatrical press agents who staged stunts tp get newpaper coverage for their clients
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28.  Ivy Ledbetter lee , one of the founders of public relations and often dubbed "posion ivy" actually believed that honesty and directness were better than deception in public relations.
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29.  Deaddeading was the practice of giving reporters free rail passes with the tacit understanding that they would write glowing reports about rail travel
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30.  Women currently outnumber men by morethan three to one in the public relations profession
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31.  The most common type of public relations is done in-house by individual companies and organizations
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32.  Researchers rely heavilyon focus groups tp assess the effectiveness of a PR campaign
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33.  Unlike print journalist, who use press releases extensively, television journalists rarely use VnRs (video news releases)
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34.  Radio and television stations have been less willing to air public service announcements since the deregulation of broadcasting in the 1980's
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35.  Ralph Nader's book unsafe at any speed, is credited with launching the consumer reform movement in america
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36.  It is illegal for most companies and organizations to engage in lobbying
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37.  A stroturf lobbying refers to phony grassroots campaigns engineered by PR firms
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38.  Exxons response to the 1989 Valdez tanker oil spill in Alaska isan excellent example of a companys use if thoughtful crisis managment to help its public relations
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39.  The Bp oil rig explosion and subsequent oil leak may replace the Exxon Valdez oil spill as a prominent example of how not to manage public relations in a crisis.
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B.
40.  Journalist have traditionally  held public relations practioners in low esteem
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41.  Reporters object to PR flacks who make it difficult for them to get access  to people they want to interview
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42.  The Fact PR professionals often move into journalism contributes to ongoing tensions between journalism and PR
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43.  The PRSA tends to downplay ethical issues in public  relations
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44.  Public support for U.S involvment in the Iraq War was engineered to some extent by an American public relations angency via the White house..
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45.  In the 1800's, America's largest railroads used press agents to...
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46.  Communicati0on strategically placed, either as advertising or as publicity , to gain support for a sspecial issue, program, or policy know as...
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47.  A psuedo-event is
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48.  Why do political candidates frequently schedule press conference and interviews for around 5 or 6 P.M?
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49.  Why did the Federal trade commission set new rules about PR blogging in 2009?
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50.  Which of the following statements about PR is not correct?
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51.  Most of the Worlds population now lives in countries where the press is free
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52.  The united states follows a libeterian model of free expression and free press
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53.  The Sedition Act  strengthened First ammendment protection for citizen
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54.  The supreme court has defined censorship as prior restraint of speech
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55.  If soon to be released article seems to violate libel or obscenity laws, most U.S courts would act to stop publication
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56.  Appropriating a writer's or artists words or music without consent or payment is a form of expression that is not protected as speech
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B.
57.  Students who qoute and cite a copyrighted source in a term paper for class are technically violating the law
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58.  Defamation that is broadcast is considered slander because it is spoken rather than written
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59.  Media firms have become less successful over the years at defending themselves against libel charges..
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60.  Parodies and insult pf public figures are protected from libel suites unless the statements cause undue emotional pain...
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61.  U.S law recognizes that everyone , including public figures, has the same right to privacy
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62.  There is no federal shield law for journalist in the United States...
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63.  For the first half of the twentieth century, local and state film review boards were considered constitutional
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64.  Print and broadcast media are not treated equally under the First Ammendment
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65.  The FCC can fine broadcast stations any amount it sees fit for indecent incidents
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66.  According to the 1934 Communications Act, broadcast stations must provide equal oppurtunites and response time for qualified political candidates.
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67.  Compared with most other nations, the United States has ________ freedom of speech, religous tolerance, and press freedom
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68.  The notion of press working as the Fourth Estate, or as watchdog over the government , is contained in which model of speech and expression?
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69.  Which of the following statements is not true about the Sedition Act of 1798?
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70.  The pentagon papers case involved which legal concern?
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71.  Which of the following constitutes a "clear and present danger" according to the federal courts?
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72.  The creators of works such as books , music, lyrics, movies , and TV programs can sue if someone else tries to make money off their work because...
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73.  For public figures to successfully sue for libel, they must prove "actual malice," which means the news medium
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74.  The U.S movie rating system is an example of...
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75.  In the 1980's during presedential political campaigns television stations avoided showing old movie featuring Ronald Reagan because of the implications of which policy??
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76.  Journalsim has always used the same set of criteria for deciding what is newsworthy
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77.  The Lead paragraph of an inverted-pyramid news story typically includes qoutes and supporting evidence
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78.  Deeply held beliefs like ethnocentrism and small- town pastoralsim have been shown to rarely affect journalist judgement
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79.  Newspaper editors feel that the public's right to know always outweighs other issues, including national security
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80.  Journalist routinely straddle a line between the publics right to know and a person right to privacy...
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B.
81.  The Case of Richard Jewell and the Olympic Park bombing in 1996 demonstrates the danger of journalist not independently veryfying what they report
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B.
82.  According to modern reporting rituals, journalist must rely on outside expert sources for information, even if they are experts on a subject themselves
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83.  By presenting both sides of a controversy , reporters always ensure that the news story is fair and balanced...
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84.  Many journalist take great pride in asking tough questions and acting as an adversary to the prominet political leaders and major insitutions they cover
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85.  The public journalism movement asks reporters to think of themselves as involved in their communities rather than detached from them
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86.  Satrical news shows like "The Daily Show" and "The colbert Report" only seek to entertain, not inform, viewers
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87.  Which of the following is not one of the basic criteria of newsworthiness?
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88.  One of the main reasons newspaper organizaions wanted their reporters to write in a neutral, detached style was that
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89.  Historically, "objectivity" became valuable for newspapers and journalists because
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90.  Critics of CNN say it too often egages in ethnocentrism because...
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91.  Which of the following would be okay for a journalist to accept and still avoid a conflict of interest?
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92.  Which of the following could help a journalist resolve a moral or ethical dilemma?
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93.  Which of the following did not result from hiring televison news consultants?
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94.  The growing trend of twenty four hour cable news stations filling time with "talking head" pundits..
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95.  While the internet has provided many new tools for journalist, what is potential internet pitfall for reporters?
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96.  The textbook suggests that the best way for journalists to reach ethical decisions might be...
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97.  Which of the following is not true about "fake" news programs such as the "Daily Show" with Jon Stewart and The Colbert Report?
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98.  A journalists who practices and informational or modern model approach to journalism would most likely be inclined to focus a story about a crime spree around
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99.  Which of the following is true about the growing use of "talking head" pundits on cable news networks?
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100.  Which of the following is not true about sound bites?
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