Journalism Test

100 Questions  I  By Jaynesha011
Please take the quiz to rate it.

Journalism Quizzes & Trivia

  
Changes are done, please start the quiz.


Questions and Answers

Removing question excerpt is a premium feature

Upgrade and get a lot more done!
  • 1. 
    According to historians, advertising has existed since 3000 b.c.e, when wooden or stone signs were placed outside shops in acient babylon...
    • A. 

      True

    • B. 

      False


  • 2. 
    Some of the first American Advertising  agencies were space brokers, who bought space in newspapers and sold it to their clients...
    • A. 

      True

    • B. 

      False


  • 3. 
    One twentieth- century trend associated with advertising was the transition from a producer to a consumer society
    • A. 

      True

    • B. 

      False


  • 4. 
    The ad Council produces public service announcements at no costs to the client...
    • A. 

      True

    • B. 

      False


  • 5. 
    In an attempt to minimize government oversight of advertising practicies, the advertising industry established the better business bureau in 1913
    • A. 

      True

    • B. 

      False


  • 6. 
    Although there are about  fourteen thousand ad agencies in the united States, the trend is toward mega- agencies.
    • A. 

      True

    • B. 

      False


  • 7. 
    Even though boutique agencies give creative people the freedom to do good work, they havent been able to attract any major clients
    • A. 

      True

    • B. 

      False


  • 8. 
    Advertising agencies charge a commission for their work, which typically amounts to half of what the media outlets are paid to run the ads
    • A. 

      True

    • B. 

      False


  • 9. 
    Pyshcographics attempts to categorize consumers by their age, gender, occupation, ethnicity, and income.
    • A. 

      True

    • B. 

      False


  • 10. 
    Internet advertising, while not yet bringing in as many dollars as television ads, is the fastest- growing advertising market.
    • A. 

      True

    • B. 

      False


  • 11. 
    One of the benefits of online advertising is that it tends to protect the privacy of consumers who use the internet
    • A. 

      True

    • B. 

      False


  • 12. 
    Because of the Backlash against social networking web sites, advertisers are moving their advertising dollars back to traditional media outlets like television and radio..
    • A. 

      True

    • B. 

      False


  • 13. 
    Most advertisments provide little information about how a product was made or how it compares with similar brands
    • A. 

      True

    • B. 

      False


  • 14. 
    Commercial speech is a right guaranteed by the first ammendment
    • A. 

      True

    • B. 

      False


  • 15. 
    Advertising is increasingly targeted at children and teenagers because they influence roughly $500 billion in family spending every year
    • A. 

      True

    • B. 

      False


  • 16. 
    Unlike tobacco ads, alcohol ads have yet to target minority populations
    • A. 

      True

    • B. 

      False


  • 17. 
    The federal trade commission can require advertisers to run spots correctiing their deceptive ads...
    • A. 

      True

    • B. 

      False


  • 18. 
    In advertising,___________ select and purchase the media outlets that are best suited to help a clients ad reach the target audience.
    • A. 

      Media buyers

    • B. 

      Space brokers

    • C. 

      Account executives

    • D. 

      Media doctors

    • E. 

      Writers


  • 19. 
    Advertising on or related to the internet could take the form of.....
    • A. 

      Ads that pop up on the computer screen when someone clicks on a web site

    • B. 

      Billboards and signs in video games that promote an actual company or product

    • C. 

      A video that is spread from person to person by e-mail

    • D. 

      Paid search engine advertising

    • E. 

      All of the options are correct


  • 20. 
    The dominant form of web advertising is...
    • A. 

      Spam

    • B. 

      Pop-up and pop-under ads

    • C. 

      Interstitials

    • D. 

      Viral videos

    • E. 

      Paid search advertising


  • 21. 
    What is an example of earned media on the internet?
    • A. 

      The money advertisers earn from selling online ads

    • B. 

      A paid advertisement on facebook

    • C. 

      A click-through advertisment

    • D. 

      A facebook user endorsing a product or company by clicking "like"

    • E. 

      A blogger who earns pay and gifts for endorsing a product


  • 22. 
    A company that tries to get consumers to buy a more expensive version of an item, such as a fancy bottled water, might try which form of persuasive approach?
    • A. 

      Famous person testimonial

    • B. 

      Plain folks pitch

    • C. 

      Snob- appeal approach

    • D. 

      Bandwagon affect

    • E. 

      Irritation advertising


  • 23. 
    Which persuasive technique in advertising involves exploiting a consumers sense of insecurity?
    • A. 

      Bandwagon effect

    • B. 

      Snob-appeal approach

    • C. 

      Plain- folks pitch

    • D. 

      Hidden- fear appeal

    • E. 

      Irritation advertising


  • 24. 
    In advertising, association is....
    • A. 

      A method of persuasion that links the product with a setting , a person, a cultural concept, or a positive feeling

    • B. 

      A theory tht argues that people associate a product with the feeling they had the first time they used it

    • C. 

      The principle that higher up associates in the advertising agency make fewer daily decisions

    • D. 

      The anti persuasion model of linear casuality

    • E. 

      The idea that advertisers need to downplay or hide their corporate identity behind a product


  • 25. 
    The form of advertising in which sponsors payto have their products seen in tv programs and movies is called...
    • A. 

      Billboarding

    • B. 

      Integrated advertising

    • C. 

      Product placement

    • D. 

      Program exposure

    • E. 

      Pseudo- consumerism


  • 26. 
    Publicity is information a person, company, or institution pays to have published or broadcast in the news media
    • A. 

      True

    • B. 

      False


  • 27. 
    The first public relations practitioners were primarily theatrical press agents who staged stunts tp get newpaper coverage for their clients
    • A. 

      True

    • B. 

      False


  • 28. 
    Ivy Ledbetter lee , one of the founders of public relations and often dubbed "posion ivy" actually believed that honesty and directness were better than deception in public relations.
    • A. 

      True

    • B. 

      False


  • 29. 
    Deaddeading was the practice of giving reporters free rail passes with the tacit understanding that they would write glowing reports about rail travel
    • A. 

      True

    • B. 

      False


  • 30. 
    Women currently outnumber men by morethan three to one in the public relations profession
    • A. 

      True

    • B. 

      False


  • 31. 
    The most common type of public relations is done in-house by individual companies and organizations
    • A. 

      True

    • B. 

      False


  • 32. 
    Researchers rely heavilyon focus groups tp assess the effectiveness of a PR campaign
    • A. 

      True

    • B. 

      False


  • 33. 
    Unlike print journalist, who use press releases extensively, television journalists rarely use VnRs (video news releases)
    • A. 

      True

    • B. 

      False


  • 34. 
    Radio and television stations have been less willing to air public service announcements since the deregulation of broadcasting in the 1980's
    • A. 

      True

    • B. 

      False


  • 35. 
    Ralph Nader's book unsafe at any speed, is credited with launching the consumer reform movement in america
    • A. 

      True

    • B. 

      False


  • 36. 
    It is illegal for most companies and organizations to engage in lobbying
    • A. 

      True

    • B. 

      False


  • 37. 
    A stroturf lobbying refers to phony grassroots campaigns engineered by PR firms
    • A. 

      True

    • B. 

      False


  • 38. 
    Exxons response to the 1989 Valdez tanker oil spill in Alaska isan excellent example of a companys use if thoughtful crisis managment to help its public relations
    • A. 

      True

    • B. 

      False


  • 39. 
    The Bp oil rig explosion and subsequent oil leak may replace the Exxon Valdez oil spill as a prominent example of how not to manage public relations in a crisis.
    • A. 

      True

    • B. 

      False


  • 40. 
    Journalist have traditionally  held public relations practioners in low esteem
    • A. 

      True

    • B. 

      False


  • 41. 
    Reporters object to PR flacks who make it difficult for them to get access  to people they want to interview
    • A. 

      True

    • B. 

      False


  • 42. 
    The Fact PR professionals often move into journalism contributes to ongoing tensions between journalism and PR
    • A. 

      True

    • B. 

      False


  • 43. 
    The PRSA tends to downplay ethical issues in public  relations
    • A. 

      True

    • B. 

      False


  • 44. 
    Public support for U.S involvment in the Iraq War was engineered to some extent by an American public relations angency via the White house..
    • A. 

      True

    • B. 

      False


  • 45. 
    In the 1800's, America's largest railroads used press agents to...
    • A. 

      Drum up passenger business

    • B. 

      Sell shares of stock

    • C. 

      Campaign for government funding

    • D. 

      Obtain the right to ship coal

    • E. 

      Help them drop fares and shipping rates


  • 46. 
    Communicati0on strategically placed, either as advertising or as publicity , to gain support for a sspecial issue, program, or policy know as...
    • A. 

      A psuedo-event

    • B. 

      Propaganda

    • C. 

      Improper-ganda

    • D. 

      A public service announcement

    • E. 

      Lobbying


  • 47. 
    A psuedo-event is
    • A. 

      An unexpected and unplanned event

    • B. 

      An exclusive gathering for society's most fashionable people

    • C. 

      Any activity held for the purpose of getting media coverage

    • D. 

      Any illegal fund-raising circumstance

    • E. 

      Any political event that occured during the Cold War


  • 48. 
    Why do political candidates frequently schedule press conference and interviews for around 5 or 6 P.M?
    • A. 

      Viewers expect to hear commentary on news events at the end of the workday

    • B. 

      Wire service reporters are less likely to be busy covering other news stories at that time

    • C. 

      They're more apt to be included as live reports during the local tv news

    • D. 

      Morning news prefer that time

    • E. 

      They are hoping Tv News reporters cant beat newspapers to publish a story about the press conference


  • 49. 
    Why did the Federal trade commission set new rules about PR blogging in 2009?
    • A. 

      It was concerned about the use of sexually explicit images

    • B. 

      It was worried about company representatives altering Wikipedia entries

    • C. 

      It was concerned about"mom bloggers" offering advice about consumer products while secretly getting money and gifts from the companies they reviewed

    • D. 

      It didnt like the fact that some companies had facebook pages

    • E. 

      It was concerned that some politicians were using social media like twitter to seem more warm and friendly when they were really cold and distant.


  • 50. 
    Which of the following statements about PR is not correct?
    • A. 

      PR is the effort to get somebody else to tell your story in a positive ways...

    • B. 

      Advertising and PR both give people and corporations direct control over the message

    • C. 

      Special events are a type of PR

    • D. 

      PR is the effort to shape the public agenda for private interests

    • E. 

      Pr companies often hire journalist away from reporting jobs


  • 51. 
    Most of the Worlds population now lives in countries where the press is free
    • A. 

      True

    • B. 

      False


  • 52. 
    The united states follows a libeterian model of free expression and free press
    • A. 

      True

    • B. 

      False


  • 53. 
    The Sedition Act  strengthened First ammendment protection for citizen
    • A. 

      True

    • B. 

      False


  • 54. 
    The supreme court has defined censorship as prior restraint of speech
    • A. 

      True

    • B. 

      False


  • 55. 
    If soon to be released article seems to violate libel or obscenity laws, most U.S courts would act to stop publication
    • A. 

      True

    • B. 

      False


  • 56. 
    Appropriating a writer's or artists words or music without consent or payment is a form of expression that is not protected as speech
    • A. 

      True

    • B. 

      False


  • 57. 
    Students who qoute and cite a copyrighted source in a term paper for class are technically violating the law
    • A. 

      True

    • B. 

      False


  • 58. 
    Defamation that is broadcast is considered slander because it is spoken rather than written
    • A. 

      True

    • B. 

      False


  • 59. 
    Media firms have become less successful over the years at defending themselves against libel charges..
    • A. 

      True

    • B. 

      False


  • 60. 
    Parodies and insult pf public figures are protected from libel suites unless the statements cause undue emotional pain...
    • A. 

      True

    • B. 

      False


  • 61. 
    U.S law recognizes that everyone , including public figures, has the same right to privacy
    • A. 

      True

    • B. 

      False


  • 62. 
    There is no federal shield law for journalist in the United States...
    • A. 

      True

    • B. 

      False


  • 63. 
    For the first half of the twentieth century, local and state film review boards were considered constitutional
    • A. 

      True

    • B. 

      False


  • 64. 
    Print and broadcast media are not treated equally under the First Ammendment
    • A. 

      True

    • B. 

      False


  • 65. 
    The FCC can fine broadcast stations any amount it sees fit for indecent incidents
    • A. 

      True

    • B. 

      False


  • 66. 
    According to the 1934 Communications Act, broadcast stations must provide equal oppurtunites and response time for qualified political candidates.
    • A. 

      True

    • B. 

      False


  • 67. 
    Compared with most other nations, the United States has ________ freedom of speech, religous tolerance, and press freedom
    • A. 

      A litte less

    • B. 

      A little more

    • C. 

      A lot more

    • D. 

      A lot less

    • E. 

      About the same


  • 68. 
    The notion of press working as the Fourth Estate, or as watchdog over the government , is contained in which model of speech and expression?
    • A. 

      Authortian

    • B. 

      Communist (or state)

    • C. 

      Libertarian

    • D. 

      Social responsibilty

    • E. 

      Antiquarian


  • 69. 
    Which of the following statements is not true about the Sedition Act of 1798?
    • A. 

      It aimed to silence opposition to possible war with France

    • B. 

      It led to a public backlash that ultimately supported greater protection for a free press

    • C. 

      A political party in power passed it to the undermine efforts by an opposing political party

    • D. 

      President Thomas Jefferson supported and reinforced it when he later took office

    • E. 

      It as orginally passed by congress and signed into law by President John Adams


  • 70. 
    The pentagon papers case involved which legal concern?
    • A. 

      Copyright

    • B. 

      Fair use

    • C. 

      Libel

    • D. 

      Absolute privledge

    • E. 

      Censorship


  • 71. 
    Which of the following constitutes a "clear and present danger" according to the federal courts?
    • A. 

      Publishing a design for the H-bomb in Progressive magazine

    • B. 

      Prosecuting the president for potentially criminal acts

    • C. 

      Stealing the Pentagon Papers and publishing them

    • D. 

      Distributing antiwar pamphlets during peace time

    • E. 

      None of the options is correct


  • 72. 
    The creators of works such as books , music, lyrics, movies , and TV programs can sue if someone else tries to make money off their work because...
    • A. 

      Public domain

    • B. 

      Copyright law

    • C. 

      Fair use

    • D. 

      Libel

    • E. 

      Limited privledge


  • 73. 
    For public figures to successfully sue for libel, they must prove "actual malice," which means the news medium
    • A. 

      Knew the stement was false but ppublished it anyway

    • B. 

      Published a true statement with the intention of hurting the public figure

    • C. 

      Was wreckless with the public figure's privacy rights

    • D. 

      Had long harbored ill will toward and dislike for the public figure

    • E. 

      Has a reputation for being mean-spirited


  • 74. 
    The U.S movie rating system is an example of...
    • A. 

      State regulation

    • B. 

      Censorship

    • C. 

      Federal regulation

    • D. 

      Industry self-regulation

    • E. 

      FCC guidelines


  • 75. 
    In the 1980's during presedential political campaigns television stations avoided showing old movie featuring Ronald Reagan because of the implications of which policy??
    • A. 

      The fairness doctrine

    • B. 

      Section 315

    • C. 

      Red channels

    • D. 

      The motion Picture production code

    • E. 

      Shield laws


  • 76. 
    Journalsim has always used the same set of criteria for deciding what is newsworthy
    • A. 

      True

    • B. 

      False


  • 77. 
    The Lead paragraph of an inverted-pyramid news story typically includes qoutes and supporting evidence
    • A. 

      True

    • B. 

      False


  • 78. 
    Deeply held beliefs like ethnocentrism and small- town pastoralsim have been shown to rarely affect journalist judgement
    • A. 

      True

    • B. 

      False


  • 79. 
    Newspaper editors feel that the public's right to know always outweighs other issues, including national security
    • A. 

      True

    • B. 

      False


  • 80. 
    Journalist routinely straddle a line between the publics right to know and a person right to privacy...
    • A. 

      True

    • B. 

      False


  • 81. 
    The Case of Richard Jewell and the Olympic Park bombing in 1996 demonstrates the danger of journalist not independently veryfying what they report
    • A. 

      True

    • B. 

      False


  • 82. 
    According to modern reporting rituals, journalist must rely on outside expert sources for information, even if they are experts on a subject themselves
    • A. 

      True

    • B. 

      False


  • 83. 
    By presenting both sides of a controversy , reporters always ensure that the news story is fair and balanced...
    • A. 

      True

    • B. 

      False


  • 84. 
    Many journalist take great pride in asking tough questions and acting as an adversary to the prominet political leaders and major insitutions they cover
    • A. 

      True

    • B. 

      False


  • 85. 
    The public journalism movement asks reporters to think of themselves as involved in their communities rather than detached from them
    • A. 

      True

    • B. 

      False


  • 86. 
    Satrical news shows like "The Daily Show" and "The colbert Report" only seek to entertain, not inform, viewers
    • A. 

      True

    • B. 

      False


  • 87. 
    Which of the following is not one of the basic criteria of newsworthiness?
    • A. 

      Timeliness

    • B. 

      Proximity

    • C. 

      Conflict

    • D. 

      Consensus

    • E. 

      Human interest


  • 88. 
    One of the main reasons newspaper organizaions wanted their reporters to write in a neutral, detached style was that
    • A. 

      It would take less ink than printing stories with lots of adjectives

    • B. 

      It would help reporters determine what is newsworthy

    • C. 

      It would alienate fewer potential subscribers and advertisers

    • D. 

      The tradition of partisan press had become too old fashioned

    • E. 

      It made for shorter stories that would mean spending less on ink and paper


  • 89. 
    Historically, "objectivity" became valuable for newspapers and journalists because
    • A. 

      It was highly valued by Josephy Pulitzer

    • B. 

      Offending the smallest number of people meant earning the largest profit

    • C. 

      The general public loved the partisan press

    • D. 

      Reporters had a desire to be "fair and balanced" for societys sake

    • E. 

      All of the options are correct


  • 90. 
    Critics of CNN say it too often egages in ethnocentrism because...
    • A. 

      It only covers news about caucasions

    • B. 

      It tells internationl stories from a variety of global perspectives

    • C. 

      It centers its news reporting around ethnic issues

    • D. 

      It Tells international stories from a largely american point of view

    • E. 

      None of the options are correct


  • 91. 
    Which of the following would be okay for a journalist to accept and still avoid a conflict of interest?
    • A. 

      A train ride

    • B. 

      A meal

    • C. 

      Box seats for a basebal game

    • D. 

      A promise of greater access to an important figure in exchange for positive stories

    • E. 

      None of the options are true


  • 92. 
    Which of the following could help a journalist resolve a moral or ethical dilemma?
    • A. 

      The judeo- christian principle of treating others as you would want to be treated

    • B. 

      Aristotles ideal of the "golden mean"

    • C. 

      Immanuel Kant's principle that you should at all times stick to universal values of behavoir, such as honesty

    • D. 

      Jeremy Bentham's and John Stuart Mill's principle of doing the greatest good for the greatest number


  • 93. 
    Which of the following did not result from hiring televison news consultants?
    • A. 

      Local news directors purchaesed national prepackaged formats

    • B. 

      Local news puts its issues-orientated reporting at the forefront , often starting newscast with those stories

    • C. 

      A culture of "if it bleeds, it leads" developed in the industry

    • D. 

      Everything from music to opening graphics developed a similar look across the country

    • E. 

      Standards of appearance for news anchors became even more rigid


  • 94. 
    The growing trend of twenty four hour cable news stations filling time with "talking head" pundits..
    • A. 

      Enables the stations to spend more money on producing "solid" journalism

    • B. 

      Allows these stations to appeal to the broadest possible audience by avoiding offending viewers

    • C. 

      Displays a continued rejection of the "partisan press" roots of American journalism

    • D. 

      Encourages civil conversation about American politics

    • E. 

      None of the options is correct


  • 95. 
    While the internet has provided many new tools for journalist, what is potential internet pitfall for reporters?
    • A. 

      The enormous amount of information on the Web makes it harder ti copy the work of other journalists

    • B. 

      Print journalists are being told to focus on reporting and leave video and camera work to others

    • C. 

      The enormous amount of information available on databases and other sites can keep reporters at their desks rather than out in the community finding stories and cultivating sources

    • D. 

      Journalists are only allowed to tell their story via one medium

    • E. 

      None of the optionsis correct


  • 96. 
    The textbook suggests that the best way for journalists to reach ethical decisions might be...
    • A. 

      Dealing with complex issues as they arise on a case-by-case basis

    • B. 

      Leaving all decisions to senior management

    • C. 

      Taking the time to work through several critical thinking steps

    • D. 

      Choosing one ethical model (such as Aristotle's) and sticking with it absolutely

    • E. 

      Always assuming that the public's need to know outweighsall other concerns


  • 97. 
    Which of the following is not true about "fake" news programs such as the "Daily Show" with Jon Stewart and The Colbert Report?
    • A. 

      Their success might be attributed in part to the audience's cynicism about politics and politicians

    • B. 

      They satirize not only people in the news, but critique the news media as well

    • C. 

      They are simply about telling jokes and never try to express any larger truth

    • D. 

      The tradition can trace its roots back tothe 1970's when saturday night live starting running "Weekend update"

    • E. 

      The viewers of such shows find slcik, formulic political ads and canned sound bites less persuasive


  • 98. 
    A journalists who practices and informational or modern model approach to journalism would most likely be inclined to focus a story about a crime spree around
    • A. 

      Presenting official comments and statistics in neutral manner

    • B. 

      Takind a advocacy stance

    • C. 

      Condeming the criminals involved

    • D. 

      Advocating remedies to the problem

    • E. 

      Acknowledging his or her own point of view


  • 99. 
    Which of the following is true about the growing use of "talking head" pundits on cable news networks?
    • A. 

      Pundits have charisma and opinions , but are often weak on facts

    • B. 

      It marks an effort to target "niche" news audiences rather than a larger general audience

    • C. 

      The return to partisan news could be seen as a return to journalistic practices of the seventeenth and eighteenth centures

    • D. 

      The use of pundits is a less expensive strategy for filling the twenty-four-hour news cycle

    • E. 

      All of the options is correct


  • 100. 
    Which of the following is not true about sound bites?
    • A. 

      They are the TV equivalent of a qoute in newspapers

    • B. 

      Their average lenght has increased since the 1960's

    • C. 

      They can come from an expert, a celebrity, a victim, or a person on the street

    • D. 

      They are a part of a broadcast news report

    • E. 

      They allow less time for interview subjoects to explain their views


Back to top

Removing ad is a premium feature

Upgrade and get a lot more done!
Take Another Quiz
We have sent an email with your new password.