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Abigail may have accused others, particularly Goody Proctor, so that she could be with John Proctor after Goody Proctor was executed for being a witch.
In general, some may have been going along with the accusations of witchcraft toward others simply because it was easier than standing up for the truth and facing possible rejection and ruin.
Placing societal problems on another cause, rather than taking blame/accepting responsibility for the societal issues.
At some point, they were accusing others of witchcraft simply because their lie had grown so out of control, it could have create severe backlash were they to admit that they had lied.
Parris may have accused those in the community who wanted to remove him from his position so that he could remain in his position.
They were accusing others of witchcraft because those who they were accusing were true witches who they had literally witnessed signing Satan’s book.
To create hysteria to distract from their own wrong doing.