Entrepreneurship In Action Chapter 6.3

10 Questions  I  By Akellyassabet
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Questions and Answers

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  • 1. 
    It is the physical characteristics or capabilities of the product or service.
    • A. 

      Packaging

    • B. 

      Appearance

    • C. 

      Features

    • D. 

      Personal selling


  • 2. 
    Someone buying a very expensive security system for their home after many homes in their neighborhood have been broken into might be making a 
    • A. 

      Large personal purchase

    • B. 

      Rational buying decision

    • C. 

      Emotional buying decision

    • D. 

      None of the above.


  • 3. 
    A person who is looking to buy a new computer and compares prices and features on the internet before going to make their purchase is making a 
    • A. 

      Large personal purchase

    • B. 

      Rational buying decision

    • C. 

      Emotional buying decision

    • D. 

      None of the above.


  • 4. 
    A coupon is an example of a
    • A. 

      Feature

    • B. 

      Benefit

    • C. 

      Telemarketing objective

    • D. 

      Sales promotion


  • 5. 
    If I just bought a new Maytag refrigerator and was told that I was entitled to get $50 back from Maytag, it means that I am entitled to a
    • A. 

      Discount

    • B. 

      Promotion

    • C. 

      Credit card

    • D. 

      Rebate


  • 6. 
    Becoming a "Rewards Member" is an example of a sales promotion.
    • A. 

      True

    • B. 

      False


  • 7. 
    Using the television to market your product or service to potential customers is Telemarketing.
    • A. 

      True

    • B. 

      False


  • 8. 
    It is not important for a salesperson to identify a customer's needs and concerns, but simply to provide them with the highest level of customer service.
    • A. 

      True

    • B. 

      False


  • 9. 
    It is important to make your sales team familiar with their own company and the company's competitors, not just the product(s) or services they are selling.
    • A. 

      True

    • B. 

      False


  • 10. 
    Entrepreneurs should examine the different options for channels of distribution and choose the one that best meets the needs of their customers as well as their business.
    • A. 

      True

    • B. 

      False


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