Consumer Decision Test
Cost of shipping from the manufacturer to the selling store
Advertising
Artwork on the label
Cost of coupons and promotional specials offered in stores
Using emotions that focus on sadness, depression, and loss
Showing how consumers can save money
Making promises of a better life
Solving consumer problems
Seasonal colors
Fees for dry cleaning
Poor quality construction, fabric or decorations
Changing sizes due to growth
Taxes are less
You are more likely to stick to your spending plan
Credit fees are higher when purchasing consumable products
You are more likely to get a discount or special sale price
$60 jeans
$200 jeans
Neither because the cost per wear is the same for both jeans
Not enough information
Multiply the number of cans in a case by the number of servings
Add the number of servings in a container and divide by the price
Subtract the number of ounces from the price of the item
Divide the price by the number of servings in the container
Exactly what you want
What the market place has to offer
What quality you desire
What price you expect to pay
$0.42
$4.00
$4.99
Not enough information
$0.75
$4.00
$6.00
Not enough information
The brand is mass produced, marketed nationwide, and can be found at a variety of stores
The brand is produced and marketed by the store's selected manufacturing companies
The brand tends to be more expensive
The design of the brand's package is black and white and this brand is not advertised
Major item he/she has been researching for two months
An item without fully considering his/her spending plan
His/her household's weekly groceries
After evaluating its impact on his/her spending plan
Assists the consumer to purchase the same product or service for less money
Money goods and services for the same money
A higher quality product for the same money
Products that sacrifice quality for price
Never pay cash
Buy at the right time of year
Do not purchase items based upon a name brand
Recognize the high price of convenience
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