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Consumer Behavior Test #2

49 Questions
Consumer Quizzes & Trivia

Over chapters 4,5 and 6

Questions and Answers
  • 1. 
    There are two types of situational variables, one was peer pressure, what is the other?
    • A. 

      Open ended questions

    • B. 

      Environment inconsistent with behavior

    • C. 

      Behavior attitudes

  • 2. 
    The more specific a hypothesis is the more correlated it is?
    • A. 

      True

    • B. 

      False

  • 3. 
    The faster the answer of a question the more likely the answer is not based off memory?
    • A. 

      True

    • B. 

      False

  • 4. 
    What are the reasons for low correlation between attitudes and behaviors?
  • 5. 
    In the Fazio and Williams study they measure?
    • A. 

      Voting Status

    • B. 

      Time between question and response

    • C. 

      Question order

  • 6. 
    Which of the following is not true, according to the Frazio and Williams study?
    • A. 

      Speed/Attitude

    • B. 

      Attitude/Memory

    • C. 

      Memory/Speed

  • 7. 
    What is the behavioral intentions formula?
    • A. 

      F(Attitude towards the behavior)

    • B. 

      F(Subjective norms)

    • C. 

      F(Attitude towards the behavior and subjective norms)

    • D. 

      None of the above

  • 8. 
    Do attitudes ignore peer pressure, in the case of attitude towards objects?
    • A. 

      True

    • B. 

      False

  • 9. 
    What two things are in the attitude towards the object equation?
  • 10. 
    How is the attitude towards the object evaluated?
    • A. 

      The highest attitude is avoided

    • B. 

      The lowest attitude is picked

    • C. 

      The highest attitude is picked

    • D. 

      None of the above

  • 11. 
    Attitude towards behavior is based on beliefs and outcomes?
    • A. 

      True

    • B. 

      False

  • 12. 
    Subjective norm is based on?
    • A. 

      One's own personal attitude

    • B. 

      A group of people who thing beliefs should be a certain way

  • 13. 
    The specifcity hypothesis says that the more specific the question the more vage an answer
    • A. 

      True

    • B. 

      False

  • 14. 
    IN the case of attitude behavior relationship indirect deals when they are apart of the experiment?
    • A. 

      True

    • B. 

      False

  • 15. 
    Indirect behavior deals advertisement
    • A. 

      True

    • B. 

      False

  • 16. 
    In the case of the Fazio and Williams study, when did it result that they person did not vote for Reagan?
    • A. 

      During the Vote

    • B. 

      The Delay of the Vote

    • C. 

      After asking if they did Vote

  • 17. 
    Which of the following are compensatory models?
    • A. 

      Attitude Towards Object/Theory of Reasoned Action

    • B. 

      Attribute Based Strategies/Within Alternative Processing

    • C. 

      Lexicographic

    • D. 

      None of the above

  • 18. 
    Which of the following is not a non-compensatory choice?
    • A. 

      Lexicographic

    • B. 

      Conjunctive

    • C. 

      Phased Strategies

    • D. 

      Attitude towards the object

  • 19. 
    How many types of prediction and intention judgement are there?
    • A. 

      3

    • B. 

      2

    • C. 

      4

    • D. 

      5

  • 20. 
    Which prediction judgement deals with sterotyping?
    • A. 

      Representativeness

    • B. 

      Availability

    • C. 

      Anchoring

    • D. 

      Response-Range

  • 21. 
    Which of the prediction judgements deals with overestimating?
    • A. 

      Response-Range

    • B. 

      Anchoring

    • C. 

      Availability

    • D. 

      Representativeness

  • 22. 
    Which of the prediction judgements deals with vivid memories?
    • A. 

      Response-Range

    • B. 

      Anchoring

    • C. 

      Representativeness

    • D. 

      Availability

  • 23. 
    Which of the prediction judgements deals with influences by scales?
    • A. 

      Availability

    • B. 

      Representativeness

    • C. 

      Anchoring

    • D. 

      Response-Range

  • 24. 
    Part-List deals with brand...........
    • A. 

      Inhabiting our memory towards other brands

    • B. 

      Staring at a product for a period

    • C. 

      Memorizing a product

    • D. 

      All of the above

  • 25. 
    Does part-list effect have a delay?
    • A. 

      True

    • B. 

      False

  • 26. 
    In the consideration set there are three different types of getting ahead, which is not one?
    • A. 

      Asymmetic Dominance

    • B. 

      Extremeness Aversion

    • C. 

      Classic Finding

    • D. 

      All are ways

  • 27. 
    Asymmetric Dominance deals with what?
    • A. 

      When a product has very little difference in one category but exceeds in another

    • B. 

      When a product is extremely different from another product

    • C. 

      When products are evenly matched

    • D. 

      None of the above

  • 28. 
    Extremeness Aversion deals with what?
    • A. 

      Having a middle product seen as best option

    • B. 

      Having highest product picked

    • C. 

      Having lowest product picked

    • D. 

      None of the above

  • 29. 
    In classic finding is when?
    • A. 

      Highest product is picked

    • B. 

      Lowest product suffers the most

    • C. 

      None of the above

  • 30. 
    What are the three ways choicers are made?
  • 31. 
    Which choice deals with having the product right in front of you?
    • A. 

      Stimulus

    • B. 

      Memory

    • C. 

      Mixed

  • 32. 
    Which  choice deals with having seeing the products at one then having different projects at another store?
    • A. 

      Stimulus

    • B. 

      Memory

    • C. 

      Mixed

  • 33. 
    Choice Heuristics is________________________?
  • 34. 
    Lexicographic Heuristics deals with?
    • A. 

      Deals with several attributes and cutting off

    • B. 

      Picking based off most important attribute and the pick the best brand

    • C. 

      Picking off the top two attributes

    • D. 

      None of the above

  • 35. 
    Semi-Lexicographic Heuristics deals with?
    • A. 

      Picking on one attribute but having a tribal tie, then choosing off second attribute

    • B. 

      Picking off one attribute and the best of those

    • C. 

      Having cutoffs

  • 36. 
    Elimination deals with?
    • A. 

      Having cutoffs based on attributes then moving to second cutoff

    • B. 

      Picking based on one attribute

    • C. 

      Picking based on two attributes and picking the best

  • 37. 
    In disjunctive once brands have made the first cut-off, if the first brand has attribute you don't look any further.
    • A. 

      True

    • B. 

      False

  • 38. 
    Conjunctive deals with one cut off and selecting best brand.
    • A. 

      True

    • B. 

      False

  • 39. 
    What is another term for phased strategies?
    • A. 

      Mixed

    • B. 

      Switch

    • C. 

      Hybrid

  • 40. 
    Hybrid strategies deals with first doing a non-compenstory model followed by a compenstory model
    • A. 

      True

    • B. 

      False

  • 41. 
    Processing Goals tend to deal with ________
    • A. 

      Non-Compensatory

    • B. 

      Compensatory

    • C. 

      Neither

  • 42. 
    Processing Load tends to deal with ________?
    • A. 

      Non-Compensatory

    • B. 

      Compensatory

    • C. 

      Neither

  • 43. 
    Framing Effect deals with describing a product on a ____________
    • A. 

      Positive aspect

    • B. 

      Negative aspect

    • C. 

      Both

    • D. 

      Neither

  • 44. 
    Presence of benefits can be harmful?
    • A. 

      True

    • B. 

      False

  • 45. 
    When it comes to expertise vs. attractivness what does it depend on?
  • 46. 
    When shoudl a expertise be used?
    • A. 

      Most complex

    • B. 

      Least complex

    • C. 

      Neither

  • 47. 
    The credence quality is based off what?
    • A. 

      Rumors

    • B. 

      Trust

    • C. 

      Faith

    • D. 

      Knowledge

  • 48. 
    In a two sided refutation what happens?
    • A. 

      Negative is told but told it doesn't matter or rumor

    • B. 

      Negative is told and nothing else happens

    • C. 

      Positive is told

    • D. 

      Neither

  • 49. 
    Two sided non-refutation happens when?
    • A. 

      Something negative is told but nothing happens

    • B. 

      Something negative is told but told it is not true

    • C. 

      Something positive is told

    • D. 

      None of the above