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Consumer Behavior Test #1

19 Questions  I  By An_losoya
Consumer Quizzes & Trivia
Based on the first couple readings

  
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Question Excerpt

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1.  The experimental results are impacted by a change in the wording of an intrument or a change in other procedures or personnel involved in measuring the dependent variable.
A.
B.
C.
D.
2.  The people in the control group found out about the treatment and were EXPOSED!!
A.
B.
C.
D.
3.  Which memory has a duration of 18 seconds?
A.
B.
4.  There are eight major threats in internal validity which one is not one of them?
A.
B.
C.
D.
5.  T/F The ability of an experiment to answer the question of whether an experimental threatment was the not the sole cause of changes in the dependent variable.
A.
B.
6.  The experimental results are impacted by the early withdrawal of some subjects from the experiment.
A.
B.
C.
D.
7.  Short Term is coding by semantic (meaning related)
A.
B.
8.  Which memory has a capacity that is unlimited and is permanent?
A.
B.
9.  External Validity deals with generalizbility of these three things which one is not one of them.?
A.
B.
C.
D.
10.  What are the steps in constructin a lab experiment?
11.  The experimental results are impacted by a difference in teh characteristics of the subjects assigned do different experimental tereatment conditions.
A.
B.
C.
D.
12.  Subjects have an idea about what the hypthoesis is.
A.
B.
C.
D.
13.  Information that is loss in memory is rehersal failure adn retreival failure, which one belongs to what?
A.
B.
C.
14.  Which threat is, the experimental results are impacted by events in the external environment that were not controlled by the experimenter.
A.
B.
C.
D.
15.  Lab vs. Field
A.
B.
C.
16.  There are three conditions necessary to establish a causal relationship, they are?
17.  Short Term memory is coding by acoustic (sound related)
A.
B.
18.  The experimental results are impacted by an internal change or maturation in the subjects over time.
A.
B.
C.
D.
19.  The experimental results are impacted by subjects providing the data for the dependent variable on more than one occasion. "Carry-over effect"
A.
B.
C.
D.
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