Consumer Behavior Test #1

19 Questions  I  By An_losoya
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Consumer Quizzes & Trivia
Based on the first couple readings

  
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Questions and Answers Excerpt

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1.  Short Term is coding by semantic (meaning related)
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2.  T/F The ability of an experiment to answer the question of whether an experimental threatment was the not the sole cause of changes in the dependent variable.
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3.  Subjects have an idea about what the hypthoesis is.
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4.  The experimental results are impacted by the early withdrawal of some subjects from the experiment.
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5.  There are eight major threats in internal validity which one is not one of them?
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6.  Which threat is, the experimental results are impacted by events in the external environment that were not controlled by the experimenter.
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7.  The experimental results are impacted by an internal change or maturation in the subjects over time.
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8.  The people in the control group found out about the treatment and were EXPOSED!!
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9.  Which memory has a capacity that is unlimited and is permanent?
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B.
10.  What are the steps in constructin a lab experiment?
11.  There are three conditions necessary to establish a causal relationship, they are?
12.  The experimental results are impacted by a difference in teh characteristics of the subjects assigned do different experimental tereatment conditions.
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13.  The experimental results are impacted by a change in the wording of an intrument or a change in other procedures or personnel involved in measuring the dependent variable.
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14.  Lab vs. Field
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15.  Short Term memory is coding by acoustic (sound related)
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16.  Which memory has a duration of 18 seconds?
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17.  Information that is loss in memory is rehersal failure adn retreival failure, which one belongs to what?
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18.  External Validity deals with generalizbility of these three things which one is not one of them.?
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19.  The experimental results are impacted by subjects providing the data for the dependent variable on more than one occasion. "Carry-over effect"
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