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Consumer Behavior Test #1

19 Questions
Consumer Quizzes & Trivia

Based on the first couple readings

Questions and Answers
  • 1. 
    Which threat is, the experimental results are impacted by events in the external environment that were not controlled by the experimenter.
    • A. 

      History

    • B. 

      Testing

    • C. 

      Selection

    • D. 

      Mortality

  • 2. 
    The experimental results are impacted by an internal change or maturation in the subjects over time.
    • A. 

      Communication

    • B. 

      Maturation

    • C. 

      History

    • D. 

      Demand bias

  • 3. 
    The experimental results are impacted by subjects providing the data for the dependent variable on more than one occasion. "Carry-over effect"
    • A. 

      Selection

    • B. 

      History

    • C. 

      Testing

    • D. 

      Instrumentation

  • 4. 
    The experimental results are impacted by a change in the wording of an intrument or a change in other procedures or personnel involved in measuring the dependent variable.
    • A. 

      Instrumentation

    • B. 

      Demand Bias

    • C. 

      Selection

    • D. 

      Testing

  • 5. 
    The experimental results are impacted by a difference in teh characteristics of the subjects assigned do different experimental tereatment conditions.
    • A. 

      Communication

    • B. 

      Mortality

    • C. 

      History

    • D. 

      Selection

  • 6. 
    The experimental results are impacted by the early withdrawal of some subjects from the experiment.
    • A. 

      Testing

    • B. 

      History

    • C. 

      Mortality

    • D. 

      Selection

  • 7. 
    The people in the control group found out about the treatment and were EXPOSED!!
    • A. 

      Communication

    • B. 

      Demand bias

    • C. 

      Testing

    • D. 

      Selection

  • 8. 
    Subjects have an idea about what the hypthoesis is.
    • A. 

      Communication

    • B. 

      Demand bias

    • C. 

      Testing

    • D. 

      Selection

  • 9. 
    External Validity deals with generalizbility of these three things which one is not one of them.?
    • A. 

      Time

    • B. 

      Environment

    • C. 

      Money

    • D. 

      Groups

  • 10. 
    There are eight major threats in internal validity which one is not one of them?
    • A. 

      Mortality

    • B. 

      History

    • C. 

      Selection

    • D. 

      Consuming

  • 11. 
    T/F The ability of an experiment to answer the question of whether an experimental threatment was the not the sole cause of changes in the dependent variable.
    • A. 

      True

    • B. 

      False

  • 12. 
    Lab vs. Field
    • A. 

      Random vs. not random

    • B. 

      Artificial/ control vs. real world

    • C. 

      Uncontrollable vs. controlable

  • 13. 
    Which memory has a capacity that is unlimited and is permanent?
    • A. 

      Short Term

    • B. 

      Long Term

  • 14. 
    Short Term memory is coding by acoustic (sound related)
    • A. 

      True

    • B. 

      False

  • 15. 
    Short Term is coding by semantic (meaning related)
    • A. 

      True

    • B. 

      False

  • 16. 
    Which memory has a duration of 18 seconds?
    • A. 

      Long Term

    • B. 

      Short Term

  • 17. 
    Information that is loss in memory is rehersal failure adn retreival failure, which one belongs to what?
    • A. 

      Long = rehersal, Short = retreival

    • B. 

      Long=retreival, Short =rehersal

    • C. 

      None of the above

  • 18. 
    What are the steps in constructin a lab experiment?
  • 19. 
    There are three conditions necessary to establish a causal relationship, they are?