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PR Measurement Quiz

5 Questions
Measurement Quizzes & Trivia

Are you a CMO or head of PR and not sure if your PR efforts are getting a great return? Take this quiz to find out if you need a better way to understand what's working and what isn't. This is like really serious stuff.

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Questions and Answers
  • 1. 
    I think our PR efforts are working but have no clue how to justify the spend. I mean, I just kinda guess. Then I present fancy pie charts with lots of impression numbers which look totally legit.
    • A. 

      True

    • B. 

      False

  • 2. 
    I'm a little baffled about newswire services. Seems like a lot of impressions, and they also claim SEO value. Visitors to my site: not-so-much.
    • A. 

      True

    • B. 

      False

  • 3. 
    We still use Advertising Value Equivalents to measure the value of editorial placements. Hubba. Hubba.
    • A. 

      True

    • B. 

      False

  • 4. 
    Talking about PR Measurement makes me want to poke out my own eyeballs with a spoon. Or even a spork if that's the only thing available.
    • A. 

      True

    • B. 

      False

  • 5. 
    I would be this rich if I had a dollar for every time someone asked: "How do you measure PR success?"
    • A. 

      Not very rich

    • B. 

      Kinda rich

    • C. 

      Pretty rich

    • D. 

      Really f'ing rich

    • E. 

      I don't think in dollars. PR is priceless.