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DOMAIN 5.0 BUSINESS CONCEPTS

This domain requires the candidate to be able to identify and or describe various e-business and ecommerce concepts and when they are used, including term defi nitions, e-business related network concepts, e-business models, strategic marketing considerations, and legal/regulatory considerations.

[edit section] 5.1. Understand and be able to describe e-commerce terms and concepts.

Content may include the following:

• Information Service Providers
• Portals
• SET (Secure Electronic Transactions)
• EFT (Electronic Funds Transfer)
• EBT (Electronic Benefits Transfer)
• EDI (Electronic Data Interchange)
• OBI (Open Buying on the Internet)
• OTP (Open Trading Protocol)

[edit section] 5.2. Understand and be able to describe the differences between the following from a business standpoint:

Content may include the following:

• Private Network
• Intranet
• Extranet
• Internet

[edit section] 5.3. Recognize and explain the current types of e-business models being applied today.

Content may include the following:

• Business-to-business models
• Business-to-consumer models
• Business-to-employee models
• Business to Government
• Consumer-to-business
• Consumer-to-consumer
• Storefront (bricks & mortar) vs. e-business
• New and changing customer expectations
• e-business and the Internet
• Aggregator

[edit section] 5.4. Identify key factors relating to strategic marketing considerations as they relate to launching an e-business initiative.

Content may include the following:

• Geographic/Localization considerations (local customs/criteria, etc.)
• Public relations; impact/risks of site failure

[edit section] 5.5. Identify key factors relating to legal and regulatory considerations when planning ebusiness solutions.

Content may include the following:

• Knowledge ownership / Intellectual property rights
• Privacy
• Jurisdiction

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