Top Marketing Exam Flashcards

Marketing Exam 2: Chapters 5-8
Cards: 5| Attempts: 20| Last updated: Mar 31, 2021
  Story 1: Apple
  Loyal Customers To The End.  American C...
  Consumer Buyer Behavior
  The Buying Behavior Of Final Consumers- Indiv...
  Consumer Market
  Individuals And Households That Buy Goods And...
  Culture
  The Set Of Basic Values, Perceptions, Wants, ...
MARKETING 3213: EXAM #2
Cards: 52| Attempts: 12| Last updated: Sep 22, 2015
  The Dow/Shell Chemical "epoxy" Example Given ...
  C.  Competition And It's Influence On Ma...
  Why Is It Difficult To Innovate (i.e., Develo...
  C.  It Takes Many Ideas To Obtain One Su...
  On Of The Primary Reasons For Firms To Have A...
  D.  reduce The Risk Of Product Failure.
  Perhaps The Most Important Market Implication...
  D.  Symbolism
Mizzou Marketing 3000 Exam 1
Cards: 13| Attempts: 10| Last updated: Sep 22, 2015
  What Is The Marketing Concept?
  Seek To Make A Profit By Serving The Needs Of...
  AMA Definition Of Marketing
  The Activity, Set Of Institutions, And Proces...
  Major Types Of Marketing
  Product- TangibleService- IntangiblePerson- A...
  Steps In The Strategic Planning Process?
  Mission, Objectives, Organizational ...

Marketing Final Exam Review
Cards: 56| Attempts: 3| Last updated: Sep 22, 2015
  Product
  Anything That Can Be Offered To A Market For ...
  Service
  Any Activity Or Benefit That One Party Can Of...
  Consumer Product 
  Product Bought By Final Consumer For Personal...
  Actual Product 
  Developing Products And Services Features, De...
KSU Marketing 400 Exam 1 - Lehman
Cards: 51| Attempts: 2| Last updated: Sep 18, 2015
  Define Marketing
  A Process By Which Companies Create Value Fo...
  What Are The 5 Steps In The Marketing Process...
   1) Understand The Marketplace And Custome...
  Define Needs
  States Of Deprivation-required (physical, So...
  Define Wants
   The Form That Needs Take As They Are Shap...
Ag Marketing Final Exam
Cards: 5| Attempts: 2| Last updated: Sep 22, 2015
   The Demand Schedule Is: A) A Curve That Sho...
   B) A Table That Shows The Relationship Betw...
   If The Price Of A Pound Of Kenyan Coffee De...
   D) Increase In The Quanity Demanded Of Keny...
  The Demand For A Good Increases When The Pric...
  D) Rises; Falls
  If Air Travel To Hawaii Becomes Less Expensiv...
  B) The Demand Curve For Hotel Rooms Will Shif...
Marketing Exam 3
Cards: 25| Attempts: 0| Last updated: Sep 17, 2015
  Product
  Anything That Is Offered To A Market For Con...
  Convenience Products 
  Relatively Inexpensive Products That Merti Li...
  Shopping Products
  More Expensive Than Convenience Product, Requ...
  Specialty Products
  Extensive Search Effort, Consumer Reluctant T...
MKTG 343 Exam 2 : Chapter 7
Cards: 57| Attempts: 0| Last updated: Oct 24, 2016
   ■Currently The U. S. Has 20 Square Fee...
  Facts On Retail Space
  Why Is Store Location Important For A Retail...
   ■Location Is Typically Prime Considera...
  Types Of Retail Locations
   ■Free Standing Sites ■City Or To...
  Selecting A Particular Location Type
   Involves Evaluating A Series Of Trade-of...
Marketing Final Exam
Cards: 160| Attempts: 0| Last updated: Sep 18, 2015
  The Activity For Creating, Communicating, Del...
  Marketing
  Parties With Unsatisfied Needs, A Desire And ...
  Requirements For Marketing To Occur
  Find Potential Consumers Is The _____, And In...
  MarketEnvironmental ScanningDiscovering Consu...
  Product, Price, Promotion, And Place Are All ...
  Controllable Factorsmarketing Mix
Principles Of Marketing Exam #2
Cards: 67| Attempts: 0| Last updated: Sep 17, 2015
  Consists Of The Actions A Person Takes In Pur...
  Consumer Behavior
  ·   Purchasing Decision Process
  1.problem Recognition 2.information Search ...
   perceiving A Need. This Happens When Th...
  Problem Recognition
     seeking Value, Knowledge Ex...
  Information Search


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