Chapter 20 Study Guide

35 cards


 
  
Created Jan 5, 2010
by
toothpicks4life3

 

 
Table View
 
Download
 
Print

Flashcard Set Preview

  Side A   Side B
1
Taking a Mental shortcut to form an attitude
 
Heuristic
2
When the recipient considers other cues than the message
 
Peripheral Route Processing
3
Four parts of effective persuasive communication
 
Source, Message, Channel, and Audience
4
One of the best measures of attitude
 
Behavior
5
A public position that contradicts one's private attitude
 
Counteradditudinal Behavior
6
The main processes in forming or changing an attitude
 
Compliance, Identification, and Internalization
7
Taking the opposite viewpoint because you dislike the source
 
Boomerang Effect
8
A hard to change way of seeing people who belong to the same category 
 
Stereotype
9
Ways in which attitudes are formed 
 
Conditioning, Observational Learning, and Cognitive Evaluation
10
 Attitudes that most strongly predict behavior are acquired through
 
Direct experiences
11
A direct attempt to influence attitudes
 
Persuasion
12
How the person delivering the message will be evaluated by the audience
 
Are they trustworthy and sincere, do they know the subject, and are they likable
13
To reduce this you have to change your behavior
 
Dissonance
14
An extreme form of attitude change
 
Brainwashing
15
The two ways to deliver a message
 
Central Route for Persuasion, and Peripheral Route for Persuasion
16
When the recipient thoughtfully considers the issue of the message
 
Central-Route Processing
17
Said that the difference between prejudiced and non-prejudiced people is their ability to inhibit...
 
Patricia Devine
18
A change in behavior to avoid rejection 
 
Compliance
19
A delayed impact of a persuasive communication 
 
Sleeper Effect
20
Literal definition of prejudice
 
Prejudgement
21
Said that a dominant group and a deferential group will play their roles to foster and maintain...
 
Thomas Pettigrew
22
Includes all of  the people whose attitudes you are trying to change
 
Audience
23
They use influence techniques and deception
 
Cult
24
A predisposition to act a particular way
 
Attitude
25
When you accept another person or group's attitude as your own
 
Identification
26
An attitude change based on trying to get things to fit together logically
 
Cognitive Consistency
27
Making a small request followed by a much more demanding request
 
Foot-in-the-door-technique
28
The most effective way to reach  an audience
 
Personal Contact
29
Based on Social, Economic, or Physical factors
 
Prejudice
30
Incorporating values and standards of others as part of yourself
 
Internalization
31
The developing of resistance to persuasion 
 
Inoculation Effect
32
A hard to change way of acting
 
Role
33
Making a major request followed up by a much more minor request
 
Door-in-the-face-technique
34
The most effective type of message
 
Combines emotional appeal with factual information and argument
35
A need to rationalize one's behavior
 
Self-justification

No comments yet! Be the first to add a comment below!

Please login to post comments.
After login, we will forward you back to this flashcard.


Upgrade and get a lot more done!
Upgrade    Cancel