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Related Flashcards
Related Topics
Cards In This Set
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ABC customer types
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One of several ways of classifying customers in terms of their value to the firm
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Acceptable Quality Level [AQL]
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The maximum percent defective of a sample of a lot that can be considered a satisfactory process average
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Accessible
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A core competency test about your ability to continue to get better and better than your competitors in an area over the long term
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Actionable
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A consumer target market segment test which asks does my company have the necessary staying power?
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Activity-Based Costing
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Ties costs to specific customers in an attempt to identify the profitability of those customers
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Advantage
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A core competancy test about your ability to access additional markets or market segments
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Assortment and variety
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The total number of options [brands, sizes, colors, flavors,...] the consumer can evaluate for purchase
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Attitudes Interests and Opinions [AIO]
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A set of thoughts that shape consumer purchase decisions
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Attribute control charts
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Are used when a process variable is counted rather than measured
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Average unit price [AUP]
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The average selling price of all units of a part number or category
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Backward supply chain integration
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The integration of activities to lower tiers in the supply chain. For instance, 1st tier to 2nd tier to ... n tier
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Channel of distribution
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The set of organizations involved in making a product or service available for use or consumption
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Compatible
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A B2B target market segment test which asks if your marketing and business strengths compare to current and expected competitive and technology states
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Competitive
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A core competency test about your ability to deliver obvious customer benefits
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Concentrated [niche] marketing
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A market segmentation strategy that sells different products to a few small market [sub-]segments with a goal of high market share
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