Flashcard Set Preview
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Are organizational Web sites controlled or uncontrolled platforms?
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Controlled. not as much impact as face-to-face, but can deliver messages to a mass audience...
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What is Chapter 12?
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Using the Internet in Sport Public Relations. how technology can be used to enhance relationships...
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What does the opening section discuss?
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the capabilities of the Internet as they relate to public relations and outlines the purposes...
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What does the second section discuss?
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general approaches to Web site development.
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What does the third section discuss?
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the ways sport organization can use Web sites to effectively communicate with different stakeholder...
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Farkas and Farkas cite seven capabilities of the Internet and public relations. What...
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global reachspeed and user choicesupport of multiple content typessupport of transactioncomputational...
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Stakeholder satisfaction is often related to ?
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convenience
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The Internet provides a platform for ...
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Transactional activity. e-commerce.
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Online consumer spending was how much in 2003?
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more than $51 billion, nearly 70% more than two years earlier. fantasy football.
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Farkas and Farkas define 8 broad categories of Web sites grouped by purpose. What are...
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educationentertainmentprovision of news and informatione-commerceWeb portalspersuasioncommunity...
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As an example of these Web site purposes not being mutually exclusive, many professional sport...
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e-commerce, information and entertainment
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T/F: virtually any Website can become a PR tool.
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True.
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Smith suggests what step is an essential part of producing a Web site that engenders loyalty...
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Goals and Objectives.
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One of the first decisions in Web site development is what?
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who will develop it and how it will be managed. selection of an internet service provider.
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Perry recommends several issues be addressed when selecting a service provider. What...
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amount of technical assistance they will needWeb site addressoutsourcing
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Web site content is a function of and ...
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the site's purpose and audience.
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Farkas and Farkas suggest that a content list be used as what?
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a starting point to project content elements that might be included in the site brainstorming...
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Technorati, blog search engine, recently tracked more than 9 million blogs. T/F?
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True
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Kentie provides seven suggestions that can assist in designing a successful site. What...
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create a structure firstput valuable content on every pagemake a good first impressiondesign...
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Sites should be no more than levels deep and...
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4; 3
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Migala makes several recommendations to promoting an organization's Web site. What are...
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inclue the site's address in all promotional mediaon-site signagestaging offline promotions...
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Smith suggests a variety of methods to attract Web site visitors. What are they?
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advertising on other sites requented by target customersusing online promotions and sweepstakes...
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Web site assessment should be tied to what?
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identified purpose, goals, and obectives
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what are the measurements commonly used to gauge the degree to which the site is visited?
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hitimpressionunique visitorsstickiness
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single request from a browser to a server; request to view files. 10 hits for home page.
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hit
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each request for a Web page on a particular server. more sophisticated. one for one page.
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impression
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web users are identified by , electronic markers...
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cookies
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tracking cookies to measure
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unique visitors
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time visitors spend with a Web site. relates to retention. misleading; default site.
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stickiness
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The best way to serve the media relationsihhp is to find out what information they want and...
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True
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Ways a Web site uses Community Relations
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platform to promote org.'s good works in the communitymanaging charitable requestspromoting...
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many of the same elements that hellpl produce satisfied customers in conventional markets also...
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True
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Challenge with E-shopping
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Developing customer loyalty
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one internal public that is often overlooked in public relations is
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employees
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what is an intranet?
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internal Web site can enench productivity by alowing information to be exchanged more quickly...
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