Speech - Chapter 3

Chapter 3  
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Value Dimension
varying degrees of importance placed on those deeply felt views of what's right, good and worthwhile.
Individualist Culture
"me" consciousness. Largely independent, personal achievement is stressed
Collectivist Culture
"we" consciousness. Value group and down play personal goals.
the notion that one's own culture is superior to any other.
the process of adapting to a culture different from one's own.
Cultural relativism
human's beliefs and activities should be understood by others in terms of that individuals own culture.
Gender Role Stereotypes
set of expectations defined by each culture that specifies what's appropriate behavior for men and women.
Low Context communication style
verbally precise, direct and explicit.
high context communication style
indirect verbal expression- read between the lines.
what a person thinks is true or probable

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