Social Problems Test 2

So much time, $,, worry , attention to give to any one issue
more attention will gain more support that this IS a social prob

1) plot: extreme harm and narrow
2) vIctim suffers bc of condition
3) characters of story are comeplling
4) must contain villian ( even if underdeveoped)

1) typifying stories as imlicit definitions
2) constructing extreme consequences
3) claiming at the right time

Good CMs will allow story to define parameters
audience "fill in the blanks"
assume story represents typical case

Worst possible outcome
horrifying consequences are the typical

Unlikely to be aware of the claim if the media is busy with some other issue

Never state it will kill people, but in the movie people die and go crazy

Death, crazy, jail, murder
this WILL happen if you smoke pot

Timing of the movie

1) kernel of truth 2) media magnification 3) politico-moral entreprenurs 4) Professional INterest groups 5) historical context 6) linking a form of drug use to Dangerous class
7) scapegoating

Diagnostic
motivational
prognostic

Constructs meaning of the condition
1) the cause is social
2) the cause is individual

Why audience should care
works off audiences unstanding of cultural themes

Constructs solutions to the problem

1) simple!
2) frames are already familiar to audience (piggybacking and domain expansion)