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Cards In This Set
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Two ways that claims reach the public
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Primary claimsmakers and the media
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Opinion Polls
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Ways to assess where the public is on any one social problem or proposed solution
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Key questions to ask to assess the validity of opinion polls
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1) Is it representative
2) How were the questions asked |
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What 3 kinds of information do members form opinions from?
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Popular wisdom, personal experience, and internalized media messages
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Folklore
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Information spread informally among individuals
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Contemporary legends
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Stories people tell each other where the teller and listener believe its true
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Joke Cycles
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Collections of jokes about a particular topic
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Office Folklore
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Stories told that are spread by email or fax
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Proofiness
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Art of using bogus mathematical arguments to prove something that you know in your heart is true-- even when its not
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Truthiness
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Truth that comes from the gut, not books. Made famous by Stephen Colbert
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Margin of Error
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Statistic expressing the amount of random sampling error in a survey's results
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Why conduct polls?
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1) informs and influences politics
2) Helps with strategy formation 3) Assesses value of a new product 4) Validates an already formed opinion 5) Media agencies report on it |
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Anecdotal Evidence
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Evidence from a small "sample" of friends and acquaintances
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Why do similar polls find different results?
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Sampling error, systematic error, wording, calculation error, timing
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Ecological Fallacy
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Error in the interpretation of statistical data in an ecological study
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