RTV Exam 3

Exam 3

142 cards   |   Total Attempts: 182
  

Cards In This Set

Front Back
What is the relationship between a broadcast network and its affiliates?
Networks must compensate station and promote and advertise programs. Networks receives access to audience to sell to advertisers. The station must promote and advertise programs. The station receives network compensation, programs, prestige, audience to sell to local and regional advertisers.
What is the overriding goal of commercial electronic media?
Making money
If a medium faces no competition
Monopoly
A limited number of competitiors
Oligopoly
Aka "marketplace solution"; the competitive forces within the market make each station try hard to gain a share of the advertising revenue
Pure competition
What is the difference between a group owner and a network owned and operated group of stations?
Owned and operated stations are controlled by a network that supplies its own
programming. Group ownership is an individual owning several stations.
Owning multiple entities within different product or service types
Horizontal integration
Same entity controlling the production and distribution of a good or service
Vertical integration
What are the different station ownership types?
The different kinds of ownership of stations are: owned and operated, which is controlled
by the network; group ownership, which is an individual owning several stations; and
independent, where there is ownership of one station.
What does a broadcast television network depend upon to distribute its programming?
A network broadcaster needs affiliates to show their programming. Stations and affiliates
are the same thing in broadcasting. The networks rely on the affiliates to show the
programs. In cable, the local operators have to pay money to the networks.
Why are television networks efficient for national advertisers and local stations?
Television stations are watched by Americans across the nation, so there is a large
audience for national advertisers. These advertisers will buy ad time that will air on local
stations and impact communities well.
2 or more outlets connected to allow simultaneous presentation of content; organization which "packages" and distributes content to affiliates
Network
3 types of broadcast networks
Occasional or "ad hoc", regional, full service national networks
What is the difference between the American broadcast model and that of other countries?
Other countries have government-owned media while ours is capitalistic-based.
What are the differences between broadcast and cable networks in how they are distributed?
A network broadcaster needs affiliates to show their programming. Stations and affiliates
are the same thing in broadcasting. The networks rely on the affiliates to show the
programs. In cable, the local operators have to pay money to the networks.