Flashcard Set Preview
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| 1 |
What kind of function is public relations?
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a communication function
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| 2 |
How do we communicate pr?
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from our organization and clients to the publicinfo from public to our organization
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| 3 |
What is this flow of information in and out of an organization referred to as?
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basic systems theory
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| 4 |
How many of all US laws touch on communication issues?
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35%
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| 5 |
PR professionals can be held legally liable if they do what?
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participate or support an illegal activity
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| 6 |
PR can be charged as what with other organizational leaders?
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conspirators
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| 7 |
What are key concepts in legal PR?
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due diligenceneed to check to make sure the "facts" provided by our organization and clients...
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| 8 |
What does this "fact" information include?
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financial info, statistics, and organizational plans
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| 9 |
The issuance of a false statement about another person, which causes that person harm. It holds...
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defamation
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| 10 |
Libel?Slander?
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written/broadcast defamationspoken defamation
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| 11 |
Who can win a defamation suit easier: famous or private?
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private citizens have a lower threshold for defamation
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| 12 |
Public Figures are people who do what?
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throw themselves to the forefront of particular public controversies in order to influence...
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| 13 |
Who is a public figure?
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- celebrities- socialites- athletes- regular person who seeks out media coverage
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| 14 |
Who to prove defamation: private figures?
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- false statement- real damage- negligence by the media
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| 15 |
Public figures, how do they prove defamation?
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- same as public- plus must prove actual negligence
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