Public Relations Chapter 4

6 cards

PR department s serve


 
  
Created Oct 20, 2009
by
chloish50

 

 
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1
The role of a PR organization depends on...
 

type of organization

perceptions of top management

capabilities of PR exec

 

2
Common sections of a PR department
 

media relations

investor relations

consumer affairs

governmental...

3
Line Manager
 
this manager can delegate authority, set production goals, hire employees, and directly influence...
4
Staff Employees
 
position has little or no direct authority, but indirectly influences work through suggestions,...
5
4 areas of possible friction in a PR department
 

legal

human resources

advertising

marketing

6
most frequently outsourced activities
 

writing and communications

media relations

publicity

strategy and...

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