Public Relations Chapter 4

PR Department S Serve
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The role of a PR organization depends on...

type of organization
perceptions of top management
capabilities of PR exec
Common sections of a PR department

media relations
investor relations
consumer affairs
governmental relations
community relations
marketing communications
employee communications
Line Manager
this manager can delegate authority, set production goals, hire employees, and directly influence the work of others
Staff Employees
position has little or no direct authority, but indirectly influences work through suggestions, recommendations and advice
4 areas of possible friction in a PR department

human resources
most frequently outsourced activities

writing and communications
media relations
strategy and planning
event planning

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