Public Relations Chapter 4

PR Department S Serve

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Side ASide B
The role of a PR organization depends on...
type of organization perceptions of top management capabilities of PR exec
Common sections of a PR department
media relations investor relations consumer affairs governmental relations community relations marketing communications employee communications
Line Manager
this manager can delegate authority, set production goals, hire employees, and directly influence the work of others
Staff Employees
position has little or no direct authority, but indirectly influences work through suggestions, recommendations and advice
4 areas of possible friction in a PR department
legal human resources advertising marketing
most frequently outsourced activities
writing and communications media relations publicity strategy and planning event planning

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