Public Relations Chapter 4

6 cards

PR Department S Serve


 
  
Created Oct 20, 2009
by
chloish50

 

 
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1
The role of a PR organization depends on...
 
type of organization perceptions of top management capabilities of PR exec  
2
Common sections of a PR department
 
media relations investor relations consumer affairs governmental relations community relations...
3
Line Manager
 
this manager can delegate authority, set production goals, hire employees, and directly influence...
4
Staff Employees
 
position has little or no direct authority, but indirectly influences work through suggestions,...
5
4 areas of possible friction in a PR department
 
legal human resources advertising marketing
6
most frequently outsourced activities
 
writing and communications media relations publicity strategy and planning event planning


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