Public Relations: Chapter 11

Public Relations

61 cards   |   Total Attempts: 183
  

Cards In This Set

Front Back
"Prepackaged publics?"
Well organized group banded together in a common interest
Example of a prepackaged pulic?
Members of civic, educatioal, and charitable organizations
Most significant aspect of the mass media in the US?
Diversity
What audience for PR has expanded swiftly?
The international
What can be used to segment the mass audience and compile related valuable info?
Technology
Public is increasingly using what sense?
More visually oriented
Audiences are getting a shorter...
Attention span
Audiences are increasingly taking control of?
Info streams
What is generated for a single issue?
Fervent support
Fervent support means?
Some groups are taking it too far; losing social/political balance
Heavy emphasis is placed on?
Personality and celebrity
What can arise from sensationalistic investigative reporting?
Strong distrust of authority and suspicion of conspiracy
Use of communication channels that reach directly to the audience?
Controlled media
Two most effective and popular controlled media?
Sponsored video and online media
3 major age groups?
Youth and young adultsbaby boomersseniors