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Cards In This Set
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PR must develop communication strategies and processes to influence the course of conflicts how?
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To the benefits of the organizationto the benefit of the organization's constituents
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What is the use of pr to influence the course of a conflict, and ultimately a crisis?
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Strategic conflict management
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What are the key components of strategic conflict management?
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- strategic- achieving- management- planned action- competition- striving- conflict- sharp opposition
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What occurs when two or more groups of an organization vie for the same resources?
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Compeition
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What occurs when two groups direct their efforts against each other?
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Conflict
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The most competition lies where?
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B/w competition for profit, rather than nonprofit
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Competition- eye on...conflict- eye on...
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The prizethe opposition
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Proffesional practice and competition/conflict:your organizations behavior must be?
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Honorable/defensible
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Proffesional practice and competition/conflict:your organization must be?
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Ethical
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Proffesional practice and competition/conflict:your organizations mission must be?
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Worthy
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Proffesional practice and competition/conflict: your advocacy of the organization has?
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Integrity
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Your organization works at creating?
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Mutual benefit
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A pr professional will need to look where before dealing w/competition or conflict campaigns?
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Needs of organization and managing those conflicts
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Dealing with issues early on equals?
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More efficentmorally correct
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Stance-driven approach?
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- determine stance of the organization- stance determines strategy
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