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Related Flashcards
Related Topics
Cards In This Set
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Attitude
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A learned evaluation of a particular perosn, behavior, belief or thing
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Central Route Processing
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Message interpretation characterized by thoughtful consideration of issues and arguments used to persuade
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Peripheral Route Processing
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Message interpretation characterized by consideration of the source and related general information rather than of the message itself
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Cognitive Dissonance
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The conflict that occurs when a person holds two contradictory attitudes or thoughts
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Social Cognition
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The cognitive processes by which people understand and make sense of others and themselves
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Schemas
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Set cognitions about people and social experiences
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Central traits
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The major traits considered in forming impressions of others
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Attribuation Theory
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The theory of personality that seeks to explain how we decide, on the basis of samples of an individual's behavior, what the specific causes of that person's behavior are
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Situational Causes
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Perceived causes of behavior that are based on environmental factors
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Dipostional Causes
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Percieved causes of behavior that are based on internal traits or personality factors
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Halo effect
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A phenomenon in which a initial understanding that a person has positive traits is used to infer other uniformly positive characteristics
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Assumed-similarity bias
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The tendency to think of people as being similar to oneself, even when meeting them for the first time
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Self-serving bias
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The tendency to attribute personal succes to personal factors(skill, ability, or effort) and to attribute failure to factors outside oneself
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Fundamental attribution error
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The tendency to overattribute others' behavior to dispositional causes and the corresponding minimization of the impotance of situtational causes
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Social Influence
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The process by which the actions of an individual or group affect the behavior of others
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