Principles Of Marketing, Chapter 13

23 cards

Principles of Marketing, Chapter 13


 
  
Created Dec 7, 2008
by
markie468

 

 
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1
What is retailing?
 
Activities involved in selling goods/services directly to final consumer for their personal,...
2
What is a retailer?
 
A business whose sales comes primarily from retailing.
3
What is a Specialty Store?
 
Retail store that carries a narrow product line with deep assortment within that line.
4
What is a Department Store?
 
Retail organization that carries a wide variety of product lines, each line is operated as...
5
What is a Supermarket?
 
Large, low-cost, low-margin, high-volume sel-service store that carries a wide variety of food/household
6
What is a Convenience Store?
 
Small store, located near a residential area, that is open long hours, 7 days/week, carries...
7
What is a Superstore?
 
Store much larger than regular supermarket that offers large assortment.
8
What is a Category Killer?
 
Giant specialty store that carries a very deep assortment of a particular line and is staffed...
9
What is a Discount Store?
 
Retail operation that sells standard merchandise at lower prices by accepting lower margins...
10
What is a Off-Price Retailer?
 
Retailer that buys at less-than-regular wholesale priaces and sells at less than retail. Example...
11
What is a Independent Off-Price Retailer?
 
Off-price retailer that is either owned and run by entrepreneurs or is a division of a larger...
12
What is a Factory Outlet?
 
Off-price retailing operation that is owned and operated by a manufacturer and that normally...
13
What is a Warehouse Club?
 
Off-price retailer that sells a limited selection of brand name grocery items, appliances,...
14
What are Chain Stores?
 
2+ outlets that are commonly owned at controlled.
15
What is a Franchise?
 
Contractual association between a manufacturer, wholesaler, or service org. who buy the right...
16
What is a Shopping Center?
 
Group of retail businesses, planned, developed, owned and managed as a unit.
17
What is the Wheel-of-Retailing concept?
 
Concept of retailing, new retailers begin as low-margin, low price, low status operations,...
18
What is wholesaling?
 
All activities involved in selling goods/services to those buying for resale or business use.
19
What is a wholesaler?
 
A firm engaged primarily in wholesaling activities.
20
What is a Merchant Wholesaler?
 
Independently owned business that takes title to the merchandise it handles.
21
What is a Broker?
 
wholesaler who does not take title to good and whose function is to bring buyers and sellers...
22
What is an Agent?
 
wholesaler who represents buyers or sellers on a relatively permanent basis, performs only...
23
What is a Manufacturer's sales branches and offices?
 
Wholesaling by sellers or buyers themselves rather than thought independent wholesalers.


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