+
Related Flashcards
Related Topics
Cards In This Set
| Front | Back |
|
What is Vaule Delivery Network?
|
Network made of company, suppliers, distributors, customers - to improve the performance of entire system.
|
|
What is Marketing Channel (Distribution Channel)?
|
Set of interdependent org. that help make product/service available to be used by customer or business.
|
|
How does Channel Members add value?
|
By bridging the major time, place, and possession gaps that separate goods and services from those who would use them.
|
|
Key functions performed by Channel Members.
|
1. Information 2. Promotion 3. Contact 4. Matching 5. Negotiation
|
|
Fulfilled transactions by Channel Members.
|
1. Physical distribution 2. Financing 3. Risk taking
|
|
What is Channel level?
|
A layer of intermediaries that perform work in bringing product and ownership closer to final buyer.
|
|
What is Direct marketing Channel?
|
Marketing Channel that has no Intermediary levels.
|
|
What is Indirect marketing Channel?
|
Channel containing one or more intermediary levels.
|
|
What is Channel conflict?
|
Disagreement amoung marketing channel members on goals and roles.
|
|
Of Channel Conflict, what is Horizontal Conflict?
|
Occurs amoung firms at the same level of channel. (Holiday Inn complains about other Holiday Inns)
|
|
Of Channel Conflict, what is Vertical Conflict?
|
Conflicts between different levels of the same channel. (Revlon conflicted with department store channels)
|
|
What is Conventional distribution channel?
|
Channel of 1+ independent producers, wholesalers or retailers. Seeking to max. its own profits only.
|
|
What is Vertical Marketing System (VMS)?
|
Distribution channel in which producers, wholesalers or retailers act as unified system.
|
|
What is Corporate VMS?
|
A VMS that combines successive stages of production and distibution under single ownership.
|
|
What is Contractual VMS?
|
A VMS in which independent firms at diff. levels of production & Distribution join toghter thru contracts.
|
