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Accredited Business Communicator (ABC)
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Designation given to accredited members of the International Association of Business Communicators
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Accredited in Public Relations (APR)
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Designation given to accredited members of the Public Relations Society of America
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advertising
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The process of creating and sending a persuasive message through controlled media, which allows...
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branding
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The process of building corporate and product identities and differentiating them from those...
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communication
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The exchange of information, verbal or nonverbal, between individuals. Also the third step...
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evaluation
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The fourth step of the public relations process. However, because public relations involves...
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integrated marketing communications (IMC)
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The coordinated use of public relations, advertising, and marketing strategies and tactics...
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International Association of Business Communicators (IABC)
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The world's second largest public relations professional association, with approx. 12,500 members....
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marketing
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The process of researching, creating, refining, and promoting a product or service and distributing...
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mission statement
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A concise written account of why an organization exists; an explanation of the purpose of an...
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planning
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The second step in the four-step public relations process. Because the process is dynamic,...
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press agentry/publicity model
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A form of public relations that focuses on getting favorable media coverage from the media....
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public
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In a public relations context, any group of people who share a common interest, value, or values...
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public information model
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A form of public relations that focuses on the dissemination of objective and accurate information.
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public relations
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The management of relationships between an organization and the publics that can affect its...
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